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Crunch Catering
by Lawrence Anderson
Second (more obvious) concept for a catering company. They wanted a mixture of the more bold and powerful "crunch" with the more elegant side of "catering."
Number of views: 3139
Dated Submitted: Dec. 31 '07
Added to Gallery: Jan. 07 '08

Dec. 31 '07

OcularInk said:

Clean, simple...and to the point. I like it.

Dec. 31 '07

Lawrence Anderson said:

Thanks OcularInk

Jan. 07 '08

Jeff Fisher LogoMotives said:

The plate and silverware theme has been done many times - including several times by myself. However, in Lawrence's example the icon is done with simplicity and incredible purpose. The two "C" letterforms are used perfectly in the graphic. Great job!

Jan. 07 '08

tammyhart said:

i second jeff's opinion

Jan. 08 '08

onesummer said:

yep. love the simplicity as well. is it me though, or does the silverware and plate look a little "rough around the edges" ? may be do to the site's compression? or is it an issue with the curves of the objects? definitely one of the better silverware concepts though.

Jan. 08 '08

rfrusso said:

I agree. The mark is perfectly simple and beautiful.

But I was thinking something was a bit off with the name, though. Then I read your description. Bold "crunch" and elegant "catering" just about says it... If only there was a way to make that wonderful concept of a mark match with the crunch, too. As it is, I think it just says elegant.

Jan. 12 '08

Lawrence Anderson said:

@ Jeff: Thank you so much for your comments, really appreciate it!
@ One summer: considering it's a vector curve, I think it's smooth, but may be I am missing something.
@ rfrusso: I think you may have a point about the mark possibly being too elegant for the overall concept.

Feb. 22 '08

kqeda said:

Very classy. The type fits perfect. The plate seems a little awkward, but I do like the plate there.

Feb. 25 '08

actiondesigner said:

Hey Lawrence. Good stuff there ...but I would do some changes.

First ...I would remove the fork and knife. Too random and it ruins the comp ...and when you chrunch ...you need a solid plate. There is something with the inner C ...it seems a bit "to the left" But ...first I would remove some of the thinner strokes on the inner "C". Then I would rotate the inner C 180 degrees. Adjust it and you would get a bit deeper... more solid plate fitting the purpouse more ...IMO. it would stand out more ...and be more distinct than what you have now ...still incorporating the two C's Try it out ...it may work.

Also ...you will see that this is more logical ...since the light come from right to left. OK ...the one C is reflectet, but the discovery ...if there will be one - could be more rewarding.

...oh - I would do something with the script type. Doesnt fit all that well now

Feb. 27 '08

Lawrence Anderson said:

Thanks for the indepth critique actiondesigner. Wish I had gotten it before the client accepted it. Now I am tearing it a part in my head, lol. This was my first commercial logo project, so I guess you live and learn.

Feb. 28 '08

actiondesigner said:

The client accepted it ...it has a good concept behind it. And it looks good. What more can the client ask for. I just pulled it apart on the thought if it in the WIP stage. Sorry about that. Didnt want to come of as being cocky. You can only do so much under the time given. Just got a little overexited there. For a first commercial project ...this is really good.

Feb. 28 '08

ignari said:

It isn't original. Seen a thousand the same.

Feb. 28 '08

Lawrence Anderson said:

I could see why you would say that. But there are subtle differences between this and other catering logos. Anyways, knowing what I know now I think I would have taken a different direction.

Nov. 06 '08

diez said:

Cool concept, I liked.

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