Adventure Southwest

by jaybeeworks • Uploaded: Apr. 11 '14 - Gallerized: May. '14

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Description: Can someone explain to me why both the client and my friends disliked this logo? I love it so much btw.
Status: Unused proposal
Viewed: 5611
Tags: west south southwest emblem
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woelve Apr. 16 '14

There are two things that can be seen out of place by those people:
1) outer stroke is too clean comparing to the rest of the design which makes a strange contrast
2) landscape looks a bit like it was hmm... traced from a photo, not drawn from it

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jaybeeworks Apr. 16 '14

Thanks for the feedback, appreciate it :)
This is an interesting remark since most of the people I asked said they had something with that thing under 'adventure' which, btw, should resemble a cave, sort of.
The other comment, well, it definitely isn't traced from anywhere else other than my head, so :) I like to play it realistic here.
Thank you again, you've got some great designs over at your portfolio :) Cheers

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lyngr Jul. 04 '14

I dont agree that it looks traced. I DO agree that the border is too thin in comparison to the rest of the design.

I had NO idea that the viewer was looking out of a cave; that isnt clear at all.. perhaps the "view outside" should be slightly lighter in order to gain that perspective? And the top portion of the cave can be a bit more pronounced (see more of it).

Nice logo tho! :)

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