LogoPond - Identity Inspiration -

I am actively looking for critiques

DC Comics corporate mark: by braincell; The new DC mark introduced in 2005, dubbed "The DC Spin". Design: Brainchild Studios/NYC.; Number of views: 4925; Dated Submitted: Dec. 05 '07; Added to Gallery: Dec. 05 '07; As seen on: DC Comics

Dec. 06 '07

muSCle said:

Awesome logo

Dec. 06 '07

OcularInk said:

It looked better on a white background. But still, I love how you executed the new brand. Nice work, brain!!

Dec. 06 '07

paulj said:

not sure if the star really adds enough to merit it being there, and i dislike it when people use the glow effect when displaying logos. I mean, unless it is technically an "element" of the logo, why put it there? But I love how the DC, white swoosh, and blue circle are integrated. Definitely good work on that.

Dec. 06 '07

bigjerk said:

Tasteful update of the old standby...save for the glows etc.

Dec. 06 '07

moverdrive said:

Great design. Nice combination of elegance and forward motion.

Dec. 07 '07

raja said:

I just saw this on TV

Dec. 07 '07

OcularInk said:

Don't lie. We all know you can't afford a TV. :-P

Dec. 07 '07

admarcbart said:

The star if I am not mistaken is a tribute to the DC logos from the past. This logo predecessor had 4 in it and I am glad you guys kept at least one in the new version. I remember when I received all of the materials for Batman Begins promotions at my former job. This was a hidden gem in the supplied artwork. I had everyone in the design department at my desk for over a hour looking at this and the new animation. Nice work.

It was so much better on the big screen in Christopher Nolan's Batman Begins, now I can not wait for The Dark Knight

Dec. 07 '07

logomotive said:

Why did you go and throw on a glow effect? It was nice and crisp and clean before??? No biggie still a nice REbrand. Good job.

Dec. 07 '07

braincell said:

A piece of inside info direct from the design brief....The predominant use of the mark was on comic covers. They are a tough environment to place any corporate logo on as they vary widely. Different types of illustration, both painted and non. Dark backgrounds. Light backgrounds. Complex illos. Simple illos, etc. etc. etc. The glow effect was a tool used to pull the logo off the background art and make it pop. A second version of the logo also exists without the glow that can be seen in various forms outside of the cover environment.

Dec. 09 '07

straycloud said:

Its a fine logo but...look at the I (heart) NY logo. Same designer as the original DC logo (Milton Glaser). His work is timeless. and the real reason for the change is the success of the spiderman movie. DC had to re brand to keep up as it moved into cinema.