• Don't mind critiques, but I'm not actively looking for them
La Fourmi
by The Adgency
One from a list of several proposals to rebrand a well-known supermarket. Status: killed.
Number of views: 2974
Dated Submitted: Nov. 22 '07
Added to Gallery: Nov. 23 '07

Nov. 23 '07

icu said:

I think this is a fantastic and very original mark. I am impressed

Nov. 23 '07

the adgency said:

:) you're too kind.

The client didn't know very well what he wanted, after all. It was a strange collaboration (or, let's say, mostly an exploration ... finished right in the middle of nowhere). Too sad, I may say.

782

Nov. 23 '07

OcularInk said:

Yea, I agree. This is great. However, while the colors SCREAM supermarket, the icon says retail to me.

Nov. 23 '07

admarcbart said:

I think the mark is clever however this does not reflect supermarket to me at all. It looks more like a brand for big box retail!

782

Nov. 23 '07

OcularInk said:

HOLY COW, Bart...great minds DO think alike!!

1679

Nov. 26 '07

KGB said:

the mark looks like a snake to me. retail snake.

Nov. 27 '07

dartadesign said:

nice... one of the best proposal

Nov. 27 '07

archmedia said:

i agree, the colors do work for a supermarket logo, however, it doesn't even say retail to me as much as it does say "luggage tag!"

i think part of it has to do with the fact that a "fourmi" is french for ant, which we all know ants look like they're always traveling somewhere! nice concept none the less..

Aug. 01 '08

huyendesigner said:

it's impressive

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