• Don't mind critiques, but I'm not actively looking for them
saxon
by firebrand
A wedding and custom portrait photographer. Symbolizes eternity/infinity. Selected for LogoLounge 5.
Number of views: 6323
Dated Submitted: Nov. 19 '07
Added to Gallery: Nov. 20 '07

Nov. 19 '07

Houston-we said:

this is really stylish and elegant.


Nov. 19 '07

logomotive said:

sweet Roy. Suprising it reads Saxon so easily.


Nov. 19 '07

nido said:

this is very nice!.. & the great thing about it is that if you turn it upside down it reads UAXOS...

...

lol


Nov. 19 '07

Art Machine said:

Wow, it has class, originality, distinctiveness and reads well. Beautiful piece.


Nov. 19 '07

patdc said:

WOW...very nice. great job.


Nov. 19 '07

cobaltcow said:

deserves a gallery place imo - lovely work!


Nov. 19 '07

bkbdesign said:

Really, very nice work. Love it.


Nov. 19 '07

rambal said:

nice one Roy.


Nov. 19 '07

OcularInk said:

Exactly what Art said. Couldn't have summed it up better myself.


Nov. 19 '07

koodoz said:

Very readable. Lovely.


Nov. 20 '07

firebrand said:

Thanks for the comments, guys.


Nov. 20 '07

EightyEight said:

I love it. Only downside is that it fails the 'squint' test. Then it looks like it says 'soon'.


Nov. 20 '07

The Adgency said:

Good work, Roy!


Nov. 20 '07

mokenke said:

I find this beautiful and meaningful but I don't find it exactly easy to read.


Nov. 20 '07

smartinup said:

killer


Nov. 20 '07

smartinup said:

hold on... squint test? Is that the test done for all the aging baby boomers that want all type at least 17pt?


Nov. 20 '07

OcularInk said:

Squint test? How does this change when you squint? I see no failure with this one.


Nov. 20 '07

archmedia said:

squint test? WHAT THE?? Design is supposed to be clean and clear, not for the hard of seeing,semi-blind,, legally blind or other derivatives...

with that said, love the design. i read it perfectly as Saxon at first, then thought "is it soxon, soon, or something else.. naw, that's saxon!"

very nice design, no complaints, not even when i squint!


Nov. 20 '07

bigjerk said:

AWESOME.


Nov. 20 '07

nido said:

also fails the sound test too...

*sigh


Nov. 20 '07

andersonmarques said:

lol!!!
Great....


Nov. 20 '07

degro said:

I find it really clever, too, but I read SOON at a first glance. I only read saxon when I saw the description.
beautiful anyway.


Nov. 20 '07

influxes said:

Beautiful! This goes straight into my favs...


Nov. 20 '07

inko9nito said:

Wow. Love it


Nov. 20 '07

LSF said:

very elegant, luv it!


Nov. 20 '07

chanpion said:

I'm sorry, not smelling anything...hang on....nup...definitely not smelling anything too 'SOON'.

Yes, its failed every sensory test folks ;-)

btw, great type logo Roy.


Nov. 21 '07

firebrand said:

Haha, these comments are almost as funny as the WillCOCK ones. Thanks for the feedback.


Nov. 22 '07

ryantoyota said:

This rocks. I read it as Saxon at first, then was unsure, then was pretty sure it was Saxon. I think it totally comes across. Sweet work.


Nov. 23 '07

AlexWende said:

I like the idea/simbolism behind that & the execution as well! I just read saxon, so the readabillity is good to me.


Nov. 24 '07

MurtenSaerbi said:

I like it, although I didn't read "saxon" right away.

I don't know if this is "my problem" but I'm not a native english speaker, maybe saxon is a word I don't know?


Nov. 26 '07

EightyEight said:

A 'squint test' is a quick way of determining legibility from distance. It's nothing to do with people with bad eyesight.

If it's on a shop front and people read it as 'soon', then surely it has failed as a logo. That's why consumer groups get to test logos out.


Nov. 26 '07

nido said:

LOL!.. thats gotta be the funniest thing i ever heard!.. a squint test!.. hows about a 'run by test' where someone runs by the logo really fast!... you know.. to see what it may look like while driving past said shop front.. or on a bike... hows about the 'run by while squinting test'... for those driving at a distance!


Nov. 26 '07

firebrand said:

@ nido, you're a tonic round here. You should be in stand up mate. lol!


Nov. 26 '07

EightyEight said:

That's the funniest thing you've ever heard? You should get out more. It's just a test. And yeah, I do think a sign needs to be legible when people drive and run past.

So you think a logo that people can't read and see the brand name is good, do you? I have never heard of a client who doesn't want their brand name to be legible before.

I guess I'm not a style over substance person.

It's funny how quick people are to knock something. I was just offering an opinion. I like the logo.

And Firebrand, what a child you are. It was very funny of you to look at one of my logos and mention the squint test. I apologise for not sticking my tongue up your bum like everyone else, but throwing your rattle out of the pram because I didn't join in is pathetic.


Nov. 26 '07

OcularInk said:

Whether it fails the 'squint test' or not, it's still memorable. Every time I see this in the gallery, I automatically think 'Saxon'.

P.S. My Grandmother saw this on Thanksgiving and knew what it said right away...and her vision ain't too great. So, I'd say this passes the 'squint test'.


Nov. 26 '07

firebrand said:

@ Ocular: That's good enough for me. Thanks, mate.


Nov. 26 '07

EightyEight said:

And me.


Nov. 26 '07

nido said:

get her to do the running thing mate!.. get her to do it!!!


Nov. 26 '07

OcularInk said:

Ah, peace and harmony.


Nov. 26 '07

OcularInk said:

@ nido : LOL!! I'll post it on YouTube.


Nov. 28 '07

behzad said:

Very Nice, Elegant and Elaborate.


Nov. 28 '07

Areadesign said:

totally readable and pure. Perfect.


Nov. 30 '07

archmedia said:

i will add this about these "tests", which i've already commented about it...
I do use the fax "test" if that's what we want to call it. Fax a logo to yourself, then do it again with the first fax. If you can still clearly read it, then you're off to a good start. I suppose after being faxed from a fax, it could be concidered the squint test. The idea however of squinting isn't a reasonable one seeing as a squint to me might not be the same to you or someone else, but a fax, well that's pretty straight forward if it works or not...

just my two cents.


Jan. 09 '08

bonoos said:

great


Jan. 09 '08

firebrand said:

Thanks bonoos and everyone for the feedback. HNY.


Mar. 12 '08

maximalist said:

amazing!


Mar. 12 '08

firebrand said:

Thanks Denis :)


Mar. 17 '08

mo said:

Briiliant. Reads very easy


Apr. 19 '08

wilsonink said:

i read "sabn" at first, saxon later.


Apr. 22 '08

grubedoo said:

This logo shows a deft handling of stroke weight, shape and form. Excellent work.


Aug. 11 '08

pixelcraft said:

really nice logotype.


Aug. 11 '08

firebrand said:

Thanks, pixelcraft, grubedoo, wilsonink and mo :)


Aug. 22 '08

Kokolynee said:

This is so great, probably the best treatment of lettering I've seen.


Aug. 26 '08

firebrand said:

Thanks Kokolynee! :)


Sep. 26 '08

firebrand said:

I'm pleased to say that Catherine Fishel of Logo Lounge recently interviewed me and has written an article about the development this logo. All being well, it should feature in book 5.


Sep. 26 '08

brandsimplicity said:

Congrats Big Fella!


Sep. 26 '08

fogra said:

That's great to hear. Well done Roy :)


Sep. 26 '08

logomotive said:

fantabulous Roy.


Sep. 26 '08

firebrand said:

Fab, Sean, Mike. Thanks for the support, guys! :)


Oct. 11 '08

kozlov said:

great use of typography. This one definatelly shines upon others, true gem in logotypes


Oct. 21 '08

firebrand said:

Thanks kozlov :)


Oct. 30 '08

nickosma said:

lost for words, great


Nov. 25 '08

davidairey said:

I've been MIA from LogoPond for a while, hence the late compliment.

I like it a lot.


Nov. 25 '08

firebrand said:

Thanks, David. I've sent you an email.


Nov. 25 '08

cerise said:

Hey Roy I actually favourited this ages ago and only today have floated it that must mean that I was so excited when I saw it first saw it...inspirational stuff.


Nov. 25 '08

firebrand said:

Cheers, bud. :D


Nov. 25 '08

Type08 said:

LATEFLOAT! This could work like a brand... Hmmm... Nice job, Roy!


Nov. 25 '08

firebrand said:

=D


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