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I am actively looking for critiques
- Sapphire
- by Influxes
- Company dealing with audio/video equipment.They wanted an upgrade of their previous logo and a jewel was part of it.They wanted a coloured logo that could be printed over both light and dark backgrounds.
- Number of views: 418
- Dated Submitted: Nov. 05 '07
Nov. 08 '07
influxes said:Yeah, I know, I am type-blind, at times.Thats why I am here, so experts can tell where I am going wrong :)
BTW, I like you work.Very clean-cut and neat.
Nov. 08 '07
admarcbart said:I agree with ART. Illustration is very clean and nice. Type is causing unbalance in the design.
Dec. 04 '07
influxes said:Can you suggest a type?
Dec. 04 '07
nido said:a font dont come to mind.. but i would suggest something maybe slim... something simple, sans-serif, to compliment the mark (i dont like the R in this font.. but thats probably a personal thing)...have all the letters the same height & dont make the type so big!.. but alas.. like you.. i too can be very 'type-blind' too.. oh & is the tag necessary?
Dec. 04 '07
OcularInk said:Great icon, but I agree with the others in regards to the type. Speaking of the tag line, if it is necessary, have you tried uppercasing it all? That might help get rid of the weird negative space between the two lines of type.
Dec. 04 '07
Hayes Image said:The Sapphire looks great :) but as everyone has said typography could use some work.
I can think of a few typefaces you could try; Futura, Gill Sans (Light), Akzidenz, Stone Sans & even Optima might look nice.
I don't normally recommend the use of Trajan (it's fast becoming a title font cliche) but it may work with your icon.
& The guys a right, title only needs to be 1/2 the size, either all upper or all lowercase.
Dec. 04 '07
influxes said:Thanks for your help, guys.
All suggestions are noted. Let me work on this...
Dec. 05 '07
influxes said:Ok Guys, made the changes. Used two fonts, Futura and Opticon. I think its way better now.
Dec. 07 '07
Hayes Image said:Much better :) Just make the headline bold & a little smaller.
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Nov. 08 '07
Art Machine said:Really good work on the symbol but unfortunately the type takes away from the elegance of the whole logo appearance. Maybe try another typeface...