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Not to Scale

by Bob Sakoui • Uploaded: Aug. 09 '06
c5f2ed186635b3a44d3b8036da994420.png
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Description: Logo for Not to Scale, a London based animation, illustration and design house.

As seen on: Not to Scale

Status: Client work

Commenting: Not seeking critique, comments fine

More from this user:

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OcularInk said on Oct. 03 '06

I\'ve always enjoyed this logo. My only complaint is with the bird illustration. The way the legs were drawn makes it look like a toy. Was that your intention? I think it would look nicer if the bird had the same feel as the cat. Maybe a little more detail. -Kevin
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OcularInk said on Oct. 04 '06

I just read your personal critique above design_uk (about the illustrations). My bad. However, something still doesn\'t look completely right to me. In contrast to what I stated above...maybe the cat should lose the detail.
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design_uk said on Oct. 10 '06

Hi Ocularink The way they are illustrated is definately intentional. The detail for the cat is important, its not so much detail though, but the style. The Bird is meant to be (giant) toy like, and the cat more realistic. Otherwise were is the cat\'s confusion? We like the odd feeling it gives off aswell, it\'s meant to evoke that kind of \'not quite as expected\' or \'not to scale\' thinking.
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OcularInk said on Oct. 10 '06

Great explanation. Makes sense. -Kevin

james_ said on Sep. 28 '07

this is pure genius - I'm sure I've seen this logo and studio work featured in Creative Review or Grafik?...
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design_uk said on Sep. 28 '07

Yep I think it may have been in creative review a while back, I know they did a piece on them. Cool company too. Really glad you like it! Cheers Design_UK

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