Description: Chosen logo for start-up loose leaf tea company. The brand's values and messaging themes of freedom of choice & empowerment were heavily inspired by the U.S. civil rights movements of the '60s & '70s. Target audience: People who want to belong to a "tea scene" for like-minded individuals, but don't find themselves aligning with any of the current tea-drinking demographics, and are often dismayed by the negative stigmas surrounding tea. Tone: Should reflect the era, but avoid overly militaristic or psychedelic themes. Should portray boldness & strength, while still being fun, energetic, & youthful. Rationale: This character-based design is fun and energetic, and subtly alludes to the solidarity Power Fist gesture. The male character's over-exaggerated hairdo is based on that of James Dean, while his female counterpart was based on Jane Fonda from her mugshot taken in 1970: http://bit.ly/jf-powerfist. Unique, stylish characters are pivotal to this concept, and new ones will be developed for each tea type sold. The power of this concept lies in its versatility and expansiveness, as various secondary marks, icons, and graphic elements can be extracted and used throughout the branding suite. More info & images: http://bit.ly/dribbble-st04. Full case study: http://bit.ly/behance-st-case-study
As seen on: Behance
Status: Client work
Commenting: Not seeking critique, comments fine
Tags: fun • custom type • whimsical • green • magenta
More from this user:
atomicvibe said on Aug. 10 '12
nydesign said on Aug. 10 '12
Mikeymike said on Aug. 10 '12
samdemastrie said on Aug. 10 '12
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lefty said on Aug. 10 '12
oscarcuriel said on Aug. 10 '12
Atomicvibe said on Aug. 10 '12
durand said on Aug. 10 '12
nitish.b said on Aug. 11 '12
szende said on Aug. 11 '12
maybe this* version a little bit more...
atomicvibe said on Aug. 11 '12
Nitish! Long time, man! Thanks for stopping by!
Szende, as always, I appreciate your feedback. Thanks for looking!
vergad said on Aug. 11 '12
dotflo said on Aug. 13 '12
atomicvibe said on Aug. 13 '12
@Florin, appreciate you stopping by, man! Thanks for the comment!
chanpion said on Aug. 13 '12
AmeenSaqqaf said on Aug. 14 '12
atomicvibe said on Aug. 14 '12
@Ameen, thanks for the nice comment!
rudy hurtado said on Aug. 14 '12
atomicvibe said on Aug. 14 '12
myway999 said on Aug. 16 '12
cpuentes23 said on Aug. 17 '12
hanuman shakti said on Oct. 14 '12
sportserh said on Oct. 15 '12
atomicvibe said on Oct. 17 '12
Evan, I'm really flattered, man. Thanks. I do have a few pieces of advice.
First, continue participating in identity design communities like Logopond. Take part in discussions and critiques, and study the work of top posters and featured designers. Ask questions, and really try to understand the mechanics of good logo design.
Second, sketch. A LOT. Great logos come from great sketches. Period.
Third, great logos achieve a symbiotic balance between imagery and type, so you should familiarize yourself with the mechanics of type, and really strive to master typography. Creating custom type, when relevant, is a great way of ensuring your work is completely unique.
Fourth, practice, practice, practice. Here on Logopond, members can upload fictional work done just for fun. Concocting your own hypothetical companies, and designing logos for them is a great way to sharpen your skills and to get recognition from your peers. Also, many logo book publishers and awards contests accept fictional work, so the better you get, the more chances you have at getting your work published and recognized by not only other designers, but clients as well.
And finally, get yourself a bunch of logo design books. Viewing stuff online is great (and easy), but nothing beats a nicely designed book at your fingertips. A few examples of great logo design series include Letterhead and Logo Design, LogoLounge, Logonest, and I Heart Logos.
Good luck!
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