• Don't mind critiques, but I'm not actively looking for them
The Agency
by Bob Sakoui
Logotype for a literary agent based in London.
Number of views: 549
Dated Submitted: Sep. 27 '07

Sep. 27 '07

ryantoyota said:

Feels very mysterious.


Sep. 27 '07

design_uk said:

I never thought of it like that, but yeh, I like that thought!


Sep. 27 '07

brandon Barnard said:

i like the moodiness of the logo, the y on the end worries me a little it looks more like a v.


Sep. 27 '07

design_uk said:

I know the stem is short,
but I think in truth your eye read it as a Y first time (am I wrong?).
I see it as a Y because of the proportion it has and that the v part of the Y does not hit the baseline.

thx
D
I


Sep. 27 '07

Braska said:

where is the logo ?
i only see a text
i dont mean to be crule but its avreage


Sep. 27 '07

Braska said:

where is the logo ?
i only see a text
i dont mean to be crule but its average


Sep. 27 '07

brandsimplicity said:

It is a wordmark and a very good one at that. This looks to be handmade and not
a simple off the shelf font. Really, like how this has an exclusive feel to it.The Y
is perfect%u2026You are now entering THE AGENCY%u2026very cool


Sep. 28 '07

design_uk said:

Brandsimplicity is correct,
It is a handcrafted wordmark.

I would of course agree with Brandsimplicity, about the Y - it is perfect to me, as it is definable, and adds more visual sysmetry to 'AGENCY'. Slick.

Braska, I would just point out, identities do not need an accompanying brandmark to qualify as a logo. Think Sony, Canon, Kellogs, Coke, Yahoo, Gucci, etc.

Thanks again for your comments.


Oct. 04 '07

freehunk4you said:

" I would just point out, identities do not need an accompanying brandmark to qualify as a logo. Think Sony, Canon, Kellogs, Coke, Yahoo, Gucci, etc. "

That is 100% correct. Most of the top products and services are known for their quality. We find their logos good because the product is good. Also think about MICROSOFT, MSN, WORD PRESS, LEVI'S JEANS, GUCCI, iPod and many many more. The logos are AVERAGE OR EVEN BELLOW AVERAGE but the products are great so we remember the logos.


Oct. 04 '07

freehunk4you said:

design_uk said : " I would just point out, identities do not need an accompanying brandmark to qualify as a logo. Think Sony, Canon, Kellogs, Coke, Yahoo, Gucci, etc. "

That is 100% correct. Most of the top products and services are known for their quality. We find their logos good because the product is good. Also think about MICROSOFT, MSN, WORD PRESS, LEVI'S JEANS, GUCCI, iPod and many many more. The logos are AVERAGE OR EVEN BELLOW AVERAGE but the products are great so we remember the logos.


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