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Very nice combination of type and symbol. Love it.

thank you! tried all sorts of combinations and then ended with this:D

clever

thank you... brainstormed a bit to get there.

very good concept

thank you. appreciate the comments :D

Awesome use of negative space :)

thank you williamfocus:D

Like it - pretty unique vision.

thanks purple

as someone already said, clever!!

Well Abi, I'd say you nailed this one. This is really clever and simple, and seems to fit the brief completely.

One thing though: If the official name of the biz is "Arrow Inc.," don't you have to include the "Inc." part in the logo?

thanks jon, scismatica.
Jon: To my knowledge in the logo per se you dont need to add the Inc, or LLC or whatever else suffix they got. As their registered trademarked name it's ARROW, Inc. Some clients keep the inc in the mark and some don't from what i've seen but legally there's no issues here. Another thing is the client didn't want the Inc part in it either.

Forgot to edit, this turned out to be unused :/

Simple and sensational

thanks designabot

very clever.

What a shame they didn't go for this. A timeless beauty.

It's definitely a clever solution. I can't help see a traffic cone

thanks logoboom. yeah didn't get used.

thanks lefty, itsgareth!

missed this ... very nice piece !!

did they go with another idea of yours? if so would like to see it. if not, they totally missed out in a big way. or was the startup a no go?

Thanks Bernd and THEartist.

THEArtist : Nope, I think they're holding off as of now.

smart

woah just noticed! thanks guys!

In a world filled with negative space Fedex logo\'s, you have provided me with yet another \"aha!\" moment when it comes to arrows. Kudos! V

You nailed it, very nice!

clever

thanks virguard, flattering. thanks chinook and john!

wow

really nice

Nice, clean design. I didn\'t notice the \"A\" in the negative space right off the bat. It\'s nice that it\'s subtle, but it\'s there. What stood out to me was more of the \"traffic cone\" although it\'s obviously an arrow. Maybe a traffic company called arrow could use this too :) Overall, I love it!

thanks sabb, midgar, Anderrrson! Anderrrson: OOh didnt see the cone till you mentioned, interesting! Yeah, this one is just sitting in the back burner for now.

Perfect idea. Brilliant. What surprises me most is how unforced the perspective(s) feel — fantastic!

Very smart, very clever. Love it!

AWESOME! Very clever solution!

Excellent.