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Peking Duck Updated

by Chanpion • Uploaded: Sep. 21 '07
0929863ee63b90d53dd1c9ccfd81f0bb.png
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Description: The owners of this restaurant have refurbished and gone a little bit upmarket. They also requested an identity revamp. The mark is Chinese calligraphy for 'Duck' which I scrawled using the traditional calligraphy brush. Then scanned and vectored.

Status: Nothing set

Commenting: Not seeking critique, comments fine

More from this user:

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dache said on Sep. 21 '07

Why not refer to "Peking" in the symbol? What is the reason for those glyphs under the type? It does not seem to be homogeneous with the rest (perhaps too european). The image is 2 pixels too short ;^)
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ClimaxDesigns said on Sep. 21 '07

Yeah i agree the symbols under the words dont match the feel of the mark above I can pick out a very stylized p and d of the mark if that is what you were trying to do. The style of the type is good but its getting lost on this black in areas amking it hard to read. Dont get me wrong is a good logo, but i think it needs some tweaks to be great.
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chanpion said on Sep. 21 '07

Hey dache. Hows things? The emphasis on the 'Duck' as opposed to Peking is simple. This little establishment has gotten so popular that locals refer to it as 'The Duck'. Strickly speaking, it should be called Beijing Duck but in this instance, Duck had more significance to Peking. As for the 'glyphs', they too were scrawled using the same brush and were inspired by a section in the framework of a Chinese mural hanging inside the restaurant. Maybe Mr M Polo 'imported' more than just spaghetti from China back to Europe?
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ClimaxDesigns said on Sep. 21 '07

ah, cool, but what could you do to improve the visibility of the font on the black at this size, as im sure the menu will have this logo probably about this size on it?
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chanpion said on Sep. 21 '07

Thx David. The P and D was very very subtle. Glad you picked that up. I didn't want to make it too traditionally Chinese because it had to fit in with the decor of the restaurant which is very Asian fusion. This is still WIP so I might tweak the type abit more for legibility. Cheers.
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chanpion said on Sep. 21 '07

oh...and also, the right part of the mark resembles a flapping duck. Once again, very subtle.
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dache said on Sep. 21 '07

"P" and "d" rather ;^)
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kaimere said on Sep. 21 '07

Lovely ... not finding the design at the bottom out of place at all ...
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admarcbart said on Sep. 21 '07

This is absolutely beautiful.
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nido said on Sep. 21 '07

awesome skill dude... makes me want to order some beef satay.. know what im saying?!?!

sonja said on Sep. 22 '07

love it, i would just get rid off the bottom yellow bit tho.

ryantoyota said on Sep. 22 '07

I, too find the type and flourish at the bottom a little odd. I don't think it's as much what they look like as it is their size. The strokes in your main mark (which look fantastic, by the way) are quite thick, which completely overpowers the rest, to the point where they look out of proportion. Perhaps try playing with the sizing?

Thomas said on Sep. 25 '07

Excellent work.

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