Uberri Clothing

by HayesImage • Uploaded: Jun. 03 '12

3457c6a91de3c6f2a337551e80bcd6a9.png
1d569952edd2146d06752e71dd6076c9.png
a672aadeccc7a9bd06b402306813ace4.png
c5c5cce9da43a1507c8e68c298968c03.png

Add to Pad (In 5 Pad s )

Description: Still tinkering... In development for Uberri, a new children's clothing label based in Australia. Target market is 5-12yr old girls, largest output is summer, beach wear & related accessories. The name Uberri, integrates with the tagline; Uberri (You are very) fashion concious, it also compares fruit to children - always growing, bright, full of life, etc.
Status: Work in progress
Viewed: 8655
Tags: Kids Children Clothing Hair
Share:  

Lets Discuss

Hayes Image Jun. 03 '12

Thanks David. I dare say that it will come down to that version or the stacked version for practicallity. They're still working out how they're deciding how to implement the design onto their clothing - Use of a tag/label or, screenprinting onto the fabric.

Reply
richardbaird Jun. 04 '12

Hi Josh, I'm surprised you are leaving it to the client to decide on execution, surely it's part of your job to advise the client as part of a broader and holistic experience? The difference between screening and embroidering will no doubt have an impact on perceived value and ultimately brand positioning. Design and application, in my mind, should be completely complimentary, reflective part of your vision drawn from the brief and further communicate brand values. What if they choose a single colour screen print when really, if it's a high price item, it should be embroidered and include a tag? - I would definitely jump in before they potentially compromise the effectiveness of your work.

Reply
milou Jun. 04 '12

Fits the kids clothing label nicely, Josh. A lot of fun here in the simplest form.

Reply
Hayes Image Jun. 04 '12

@Richard - Thanks for the input! Basically, what I'm doing is keeping things like positioning/layout 'modular' & open till we* finalise how everything is going to fit together.

*we = Clients, signwriters, interior designers, printers, painters, electricians, computer techs, glaziers, cabinet makers, carpeters & myself...all of which have been in the same room more than once.

So I offer my proposals of what I believe to be most effective, but that's a little down the road. Cheers :)

@Milou - Thanks bud, glad it translates :)

Reply
Hayes Image Jun. 04 '12

"I'm surprised you are leaving it to the client to decide on execution"

Not quite what I was referring to though ;)

Reply
rudy hurtado Jun. 04 '12

This logo will help sell a lot of kid clothes, great job here Josh.

Reply
brandingbros Jun. 06 '12

Like the idea so very much..V

Reply
Hayes Image Jun. 08 '12

Thanks guys :) More developments to come!!

Reply
richardbaird Jun. 08 '12

Sure, I didn't realise it was quite so expansive, of course you need to draw in those experts!

Reply
Hayes Image Jun. 08 '12

^ A textbook example of a startup company ;)

Reply

Please login/signup to make a comment, registration is easy