Description: Logo proposal for a baking blog, curated by a passionate baker who loves spoiling people with her delicious treats. Desired tone: Creative, quirky, joyful, homemade, comforting, approachable, feminine, playful, optimistic, and loving. Creative considerations: Client likes asymmetry and clever logos; loves color, but wants logo to reduce easily to black & white; loves swashy, swirly fonts rich with movement. Rationale: Based on the "heart hands" gesture, this option strongly conveys the concept of being handmade from the heart — a fundamental tenet of my client's baking endeavors, and is warm, sincere, and loving. More information & images: http://bit.ly/dribbble-DF-opt02. Full case study: http://bit.ly/av-behance-dozen-flours
As seen on: Dribbble
Status: Unused proposal
Commenting: Not seeking critique, comments fine
Tags: hidden meaning • double meaning • hand lettering • custom type • clever
Type and Signs said on Apr. 24 '12
atomicvibe said on Apr. 24 '12
nz paganini said on Apr. 24 '12
atomicvibe said on Apr. 24 '12
artyom ya said on Apr. 24 '12
atomicvibe said on Apr. 24 '12
LadyGrey said on Apr. 24 '12
szende said on Apr. 24 '12
atomicvibe said on Apr. 24 '12
Mikeymike said on Apr. 24 '12
Atomicvibe said on Apr. 24 '12
garychew1984 said on Apr. 24 '12
sabb said on Apr. 24 '12
oliverakos said on Apr. 24 '12
atomicvibe said on Apr. 25 '12
Rebecca1 said on Apr. 25 '12
vergad said on Apr. 25 '12
atomicvibe said on Apr. 25 '12
@Matt, Thanks man! Heh, I even told her "good luck," when I sent her the Behance link :D Funny thing is that, while she really liked a lot of aspects about this one, two things struck chords with her, which caused her to eliminate it pretty quickly:
1) Hands touching food. She indicated that this might not have been an issue if she were more of a bread baker, but as a mostly cake/pastry baker, she goes out of her way not to touch food with her bare hands, and is actually skeeved out by the idea.
2) She saw an image of a frog (scroll forming the feet, bowl forming the body, hands forming the front legs), and absolutely could not see past that. Personally, I have wrestled with this, and I just don't see it. But hey, different people see things differently. In my experience, once a client sees something they perceive to be undesirable in a mark, that's all they will ever see, and no matter what you do to try to change their perception, they'll always have that seemingly negative image in their heads. In these cases, it's good that I provide other designs to choose from, so it's an easy way of ditching one of the designs.
Hey, when you provide multiple options, you make the decision to accept the fact that two will be cut. That's part of the game. However, that doesn't mean I can't sill submit unused proposals to awards comps and book publishing consideration :D
vergad said on Apr. 25 '12
atomicvibe said on Apr. 26 '12
cpuentes23 said on Apr. 26 '12
Atomicvibe said on Apr. 27 '12
pjmaster said on May. 15 '12
atomicvibe said on May. 15 '12
rudy hurtado said on May. 16 '12
atomicvibe said on May. 17 '12
hanuman shakti said on Oct. 01 '12
atomicvibe said on Oct. 17 '12
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