29643

Aloxia

by richardbaird • Uploaded: Mar. 07 '12
Gallerized Mar. '12 f8c7f05915076523d36640dbaf6424ba.png
  • 2a9bd4cda6d99628dc4c572324f3de44.png
  • 778b9c3630cad34d7c998eb1524b49d2.png
5771

Description: Aloxia is a new secure earring back product that aims to solve the problem of lost earrings through a unique gripping mechanism. The company approached me last year to establish a visual identity system that would resolve the practicality, utilitarian and accessible qualities of the brand and the fashion aspect of the accessory market.

The elemental construction and rounded terminals of each character across the Aloxia logo-type was designed to fuse a utilitarian functionality with a friendlier and more accessible edge taking into consideration the predominantly female market. These letter-forms extend into a large and colourful geometric pattern and introduce a more fashion led aesthetic which also operates as a frame for the product.

As seen on: BP&O

Status: Client work

Commenting: Not seeking critique, comments fine

Tags: functionalpracticalfashionlogo-type

More from this user:

pjmaster said on Mar. 08 '12

Awesome branding mate.

richardbaird said on Mar. 08 '12

Thanks Guys.

hm-himera said on Mar. 11 '12

Agree, this is a good style.

theissland said on Mar. 12 '12

I think Richard, that you are better and better every each work, this is masterpiece :)

szende said on Mar. 12 '12

nicely minimalist!

jpswade said on Mar. 14 '12

Reminds me of Mylo Xyloto.

pavel_kulinsky said on Mar. 14 '12

Very good! Like the clearness and style. little bit playststionism but good anywere

chadfinnesand said on Mar. 16 '12

ABSOLUTELY LOVE THIS WHOLE DESGIN PACKAGE.

Please login/register to make a comment, registration is easy,

Logopond Book V1 - On Sale Now


THE BOOKS ARE FINALLY HERE!!!