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C.A.T.

by Jeff Fisher LogoMotives • Uploaded: Aug. 27 '07
Gallerized Sep. '07 b19f2b86888b279827ac68585ab8304d.png
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Description: I had one of those "aha" moments when this rough concept came together. With the acronym C.A.T., I wanted to create a graphic image that would clearly identify the organization without the need to spell out the name in all uses. The design won a Silver Award in the Summit Creative Awards. It is featured in the books “Killed Ideas, Vol. 1,″“Designing for the Greater Good," and “Letterhead and Logo Design 11.″

Status: Unused proposal

Commenting: Not seeking critique, comments fine

Tags: animalpetsblog-omotiveslogomotivesjeff fisher

More from this user:

kenneth diseño said on Aug. 31 '07

I like it!, clever image, no need for color...master Jeff!

OcularInk said on Sep. 01 '07

Brilliant concept, Jeff. It feels a little outdated to me though.

julianaduque said on Sep. 10 '07

Awesome logo. Simple and clear! Does NOT seem outdated, on the contrary, it seems like this one will live on through the passing trends.

AL said on Sep. 11 '07

Very nice. Hope you client likes it.

logoholik said on Sep. 12 '07

Nice concept. It is surely just a sketch, right Jeff? :) I would love to hear from you how your clients react on draft concepts, as i've learned to go extra mile and polish'em a little bit before sending. On the other hand, there are some educated clients out there i guess :)

cresk said on Sep. 16 '07

I'm curious about the client's reaction...

Sordoff said on Sep. 20 '07

well done, simple but layered. Will stand time as strongly as the swiss knife

bettina said on Mar. 20 '08

I like it ... very clever

dezinart said on Apr. 20 '09

Very nicely done! Great choice on the font as well.

wafretham said on Mar. 26 '10

LOVE this. How clever! Very clear and iconic. :)

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