• Real or Fake client not set I am actively looking for critiques
MK Brazil & Co.
by TernaciousT
Rebranding of an existing Accounting firm. The brief was to keep to the idea of the original logo which was a diamond shape. It was importmant to show that, while the company held strongly to its heritage (founded in 1930) it also sort to grow and modernise, hence the diamond form in the new logo showing direction to the past but a stronger direction to the future.
Number of views: 771
Date Submitted: Aug. 25 '07
6825

Aug. 25 '07

TernaciousT said:

Any comments appreciated, cheers. ;)

3117

Aug. 25 '07

seifip said:

Not bad but: 1. The diamond form isn't that clear to me... 2. The "k" is somewhat lost 3. Even if orange is a warmer color, the blue looks much stronger in this case which confronts with your explanation

What I would try is to make the blue arrow white (leave the k as it was). You can leave the second arrow orange or use the blue color used on the first one, you should inform yourself about the industry or ask the client to decide this.

Good luck!

6825

Aug. 25 '07

TernaciousT said:

Thanks 'seifip' all valid points. The client actually chose this one, I did have a series of alternatives, one had the blue arrow as white like you said but they went with this one. They are happy so I suppose I am, altho it'd be great to go back and change it for aesthetics and to make the logo better. But you know invoices to send, bills to pay! Cheers anyway. Appreciate the feedback.

Aug. 26 '07

BJM Design said:

I like it, but i think it doesn't necesirally have an 'Accounting firm' feel... the diamond could be more prominant, perhaps a more classic font? Less 'Futuristic'. But it essentially looks nice as a logo...

The 'K' also feels a little like an 'L'... i could be wrong!

Hope that helps!

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