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Description:
Motiff is a fashion boutique with affordable styles and trends, they also have developed a solution in the form of rental dresses specially created for women across the triad who are tired of buying dresses that are only worn once.
The idea revolved around creating an icon and logo inspired by the contrast of classical typographic elements with hints of contemporary aesthetics, it was drawn combining and contrasting different strokes to accentuate the brand's personality, giving it a classic and sophisticated but modern look.
http://www.behance.net/gallery/Motif/3110779
Status: Client work
Commenting: Not seeking critique, comments fine
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palattecorner said on Feb. 05 '12
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