Tokyo Bicycles by growcase

Tokyo Bicycles

by growcase • Uploaded: Nov. 28 '11

Gallerized Nov. '11

11458

Description: Logo for Tokyo Bicycles with complementary mark.

First thought was to go the obvious route and use the O's in Tokyo as wheels and bend the type into a bike, but it felt too obvious and forced. So went the classy way instead ;)

Been a long time since I worked on a emblem styled logo.
Was heaps of fun.

All types of honest and dishonest feedback highly appreciated as always.

Also, big thanks to Riley Cran for type tweaking pointers.

Originally posted on Dribbble: http://drbl.in/ctpN

Status: Unused proposal

Commenting: Actively seeking critiques

Tags: tokyo • japan • governor • script • handwritten

View Swimmers: 66

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ColinTierney said on Nov. 28 '11

really liking this one. nice.

olalb said on Nov. 28 '11

mmm good -)

Mikeymike said on Nov. 28 '11

nice, Emir.

milou said on Nov. 28 '11

There might be too many things going on, but maybe it's just me.

paulychops said on Nov. 28 '11

Agree with milou, a bit too much going on. Tokyo bicycles really needs to stand out more. That said I really love the colour choice, typeface used and very clever use of a bicyle chain. Thumbs up :D

notjelly said on Nov. 28 '11

I agree that there is a lot going on but I disagree that this is an issue. It harkens back to a classic time when all logos seemed to have a multitude of elements. The one thing I would like to see is the lines of the script cleaned up. Overall it looks good, but some areas look a bit rushed. Great work!

ColinTierney said on Nov. 28 '11

^ i agree. especially if this is for a mom and pop shop.

Type and Signs said on Nov. 28 '11

hi Emir... you know ... I like this logo very much ... good to see you here ... !!

notjelly said on Nov. 29 '11

Also wanted to mention how much I love the smaller supporting TB icon. I assume it would be used when the size of the logo would just be too small to be legible with the full logo, correct?

growcase said on Nov. 29 '11

Wow, thanks for all the comments and feedback guys. Highly appreciated!

I have to remember to check back in on Logopond more often, heh.

And yes, Notjelly, that's exactly the intent of the complementary mark :)

yhanktou said on Nov. 29 '11

Triple Kill, excellent stuff man

logoboom said on Nov. 29 '11

I read the above comments stating there might be a tad much going on. I don't think the number of elements is the problem. It's more about hierarchy and scale. All of the elements have about the same visual weight so the eye doesn't want to rest. It just bounces around. Great design and color.

growcase said on Nov. 30 '11

@yhanktou - Cheers man, thanks.

@logoboom - Thank you. I agree completely after reviewing comments from Dribbble and various feedback I've received elsewhere this seems to be the one major flaw about it. I simply changed the bow text at the top to the darker color and that worked wonders. Put the centered ring with "Tokyo Bicycles" right into the prime focus. So that's probably how it'll end up.

kappy1986 said on Dec. 03 '11

Awesome! I love the colors and the Tokyo type that you made. I would actually make the chain thicker and make the rings/border less bold so you could enlarge the main type in the middle. Sorry for having so much to say, but I really like your logo.

andresantos said on Mar. 28 '13

this is awesome! great gallery...

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