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Extended Engineering
by cresquin
Simple yet distinctive graphic set above type.
Number of views: 2085
Date Submitted: Aug. 11 '07
Added to Gallery: Aug. 11 '07
782

Aug. 11 '07

OcularInk said:

Nice use of negative space and letterforms. The icon conveys both the word 'extend' and 'engineering' without being literal.

2

Aug. 11 '07

climaxdesigns said:

love the mark, i cant think of the name but isnt it some sort of ruler/grabbing thingy =)

Aug. 11 '07

jackg said:

it does indeed resemble a set of "Vernier Callipers". Nice logo, really conveys industrial/rigidness.

Aug. 12 '07

cresquin said:

Thank you for your comments, I honestly didn't see the Calipers in the logo until you brought it up, but it fits the themem very nicely :)

I've been playing around with negative space between lettersand the baroque architectural ideas of creating complex shapes by using a number os simple shapes to define an area a lot lately. My goal here was to create a symbol that emphasized the interplay between the Es.

Aug. 13 '07

gwynthfair said:

'extended' and 'engineering' are too close in size, imo.

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