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ah ... now I understand the chili-thing ... stupid me ... must have been so eyeparalized .... %3BD ... that's clever Fogra!

Hmmm...conceptually, I think this is AWESOME. But I almost feel like it's TOO subtle. I looked at it for a few minutes and didn't get it until I read your description. Actually, I almost totally ignored the chili (as I initially thought it to be a simple reflection), and instead fixated on the horizontal stroke after the E, and kept wondering what missing letter I was supposed to mentally fill in. I still don't quite get that aspect.

Don't worry, it's not meant to be taken too seriously. Just a bit of fun, that's all :)

Oh no, I totally get that it was done just for fun. But I'm still scratchin' my head about the horizontal stroke. What am I missing?

No reason really why I used the horizontal line. It's gone now.