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Real or Fake client not set Don't mind critiques, but I'm not actively looking for them
- Clarke & Cunningham.
- by Art Machine
- Logo concept for Clarke & Cunningham, solicitors and attorneys. The logo ought to be traditional but with a modern twist. The symbol incorporates 2 C's referring to the initials of Clarke & Cunningham (initials as a traditional element) Furthermore it represents care, service and safety by resembling one instance (C&C as the big, red 'C') standing behind another ( the client as (the smaller 'C')
- Number of views: 7543
- Date Submitted: Aug. 06 '07
- Added to Gallery: Aug. 07 '07
Aug. 06 '07
Art Machine said:Hmm, also thought about that but then considered the shading a "modern twist" : )
Aug. 06 '07
Art Machine said:Correct. But I thought the whole logo, typeface, alignment etc. looks traditional and maybe that could beef it up a little.
Aug. 06 '07
admarcbart said:Nice one Art... I think if you square up the shapes it will be perfect.
Aug. 07 '07
ahab said:Looks good!
Aug. 10 '07
shiimera said:great logo, i'm wondering what font do you used on it.
Aug. 10 '07
logomotive said:Sometimes, it's best not to explain too much and leave it to the general public. In this case I see the Big C (attorney) consuming the little client ( Greater sign). I would have never thought that way until I read your explanation.
Aug. 11 '07
Art Machine said:I understand what you're saying, but in this case the comment seems to be appropriate since you for example interpret something else than originally intended.
Aug. 12 '07
pnautilus said:I love the shading. Makes it look like folded paper. i.e. the Deconstruct logo by 38one. This is a good modern twist on a played out chevron. I love the logo
Aug. 14 '07
thomas said:Excellent modern way for a so traditional business! I love it!
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Aug. 06 '07
KGB said:I don't think you need the different shades in the Cs. I think it would work better as solids.