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Clarke & Cunningham.

by Art Machine • Uploaded: Aug. 06 '07
Gallerized Aug. '07 986469a7d2cd4650fa881b76bd340995.png
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Description: Logo concept for Clarke & Cunningham, solicitors and attorneys.

The logo ought to be traditional but with a modern twist.


The symbol incorporates 2 C's referring to the
initials of Clarke & Cunningham (initials as a traditional element)
Furthermore it represents care, service and safety by resembling
one instance (C&C as the big, red 'C') standing behind another ( the client as (the smaller 'C')

Status: Nothing set

Commenting: Not seeking critique, comments fine

Tags: lawyers • traditional • classic • Clarke & Cunningham

More from this user:

1679

KGB said on Aug. 06 '07

I don't think you need the different shades in the Cs. I think it would work better as solids.
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Art Machine said on Aug. 06 '07

Hmm, also thought about that but then considered the shading a "modern twist" **: )**
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KGB said on Aug. 06 '07

I see, but they're attorneys. How modern can they be?
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Art Machine said on Aug. 06 '07

Correct. But I thought the whole logo, typeface, alignment etc. looks traditional and maybe that could beef it up a little.
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admarcbart said on Aug. 06 '07

Nice one Art... I think if you square up the shapes it will be perfect.
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OcularInk said on Aug. 06 '07

I like this layout better. :)
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gcm said on Aug. 07 '07

yeah, this one is way better!
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ahab said on Aug. 07 '07

Looks good!

shiimera said on Aug. 10 '07

great logo, i'm wondering what font do you used on it.
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logomotive said on Aug. 10 '07

Sometimes, it's best not to explain too much and leave it to the general public. In this case I see the Big C (attorney) consuming the little client ( Greater sign). I would have never thought that way until I read your explanation.
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Art Machine said on Aug. 11 '07

I understand what you're saying, but in this case the comment seems to be appropriate since you for example interpret something else than originally intended.
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Art Machine said on Aug. 11 '07

And shiimerea: Thank you, it's Klavika.

pnautilus said on Aug. 12 '07

I love the shading. Makes it look like folded paper. i.e. the Deconstruct logo by 38one. This is a good modern twist on a played out chevron. I love the logo

thomas said on Aug. 14 '07

Excellent modern way for a so traditional business! I love it!
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Art Machine said on Aug. 15 '07

Thank you very much pnautilus and thomas! **: )**

Fluena said on Jul. 08 '09

Nice & simple, but effective.
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Art Machine said on Jul. 11 '09

Thanks Vladimir
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Art Machine said on Jul. 06 '10

Selected for the "Shapes & Symbols" edition of the LogoLounge Master Library series.

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