LogoPond

Hey now this is really starting to look nice! I immediately see a B, and love the idea of using ink! I'm glad you're not worried about the D as it's secondary (and because it's secondary, it should really be smaller than the most important letters anyway, but that's a different conversation). Some will probably comment on how they typography below should be a sans serif to match the feel of the B above, but I love the classic feel of this face (garamond?). You could make a really cool ligature that connects the accent of the c to the dot of the i. As far as the ink droplets go, it is a little tough to see at first, but the idea is there and i think it just needs a little playing with, maybe adding a couple of sporadic small drops nearby or connected to the bigger drops, as colin suggested. I like that they are perfectly round, because that's usually what happens with that thick black ink as opposed to being splattered. I think the highlights on these 'bubbles' could move so that the light is hitting from the top left instead. Last thing I would suggest is seeing what the word DESIGN looks like in a sans-serif. It may not work at all, or it may help it out. This is turning out great! Nice work!

Cheers, mate. This is definitely the way to go. There's a strong concept here, and it's executed fairly well, although, with a bit of polishing up, you can launch this from "pretty good" to "really great." I definitely agree with both Colin and Nathan; those ink droplets are too perfect. I honestly believe that most people won't get the association without an explanation. I know you said you've tried their suggestion, but I think you need to try harder. You have to *make* it work, or else the concept fails, and it's time to try something else. Look at this as a design problem that needs a solution. How do you convey your concept to people without having to explain it? People need to know just by looking at it that those dots are ink blobs. And ink blobs are not this perfect. But, of course, as you've already experienced, going too far with the splotchy look will be confusing and messy. I think you need to find some type of middle ground. One other thing I would suggest: You're definitely on the right track with the feather, but I feel like it looks just a tad awkward on the B side. It looks too forced an unnatural, and therefore, it feels like you're trying too hard to push this concept. If you look at the best examples of clever logos, one thing you will notice is that they look effortless. Natural. Like they were *meant* to be that way. This is what you should be aiming for. Again, getting back to how you can catapult this idea into "really great" territory, I think you'll find that if you spent a day (or however long it takes) sketching a feather so that it bends and curves to form the two bowls of a B *in a natural way*, you'll arrive at a solution that works a bit better than what you have. I floated this, because I believe in the concept, but I would love to see you push yourself a bit more on the execution.