North Construction by Sean Heisler

North Construction

by Sean Heisler • Uploaded: Aug. 12 '11

Gallerized Sep. '11

5781

Description: Proposal for a construction company. Symbol is staircase in negative space and abstract "N" letterform.

As seen on: Sean Heisler

Status: Work in progress

Commenting: Not seeking critique, comments fine

Tags: space • negative • logotype • logo • north

View Swimmers: 83

More from this user:

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Bernd said on Aug. 12 '11

looks great Sean ... like it

atomicvibe said on Aug. 12 '11

Simple, yet brilliant! I like this one a lot, Sean.

Sean Heisler said on Aug. 12 '11

Thanks, guys, I appreciate it!

designtofeel said on Aug. 12 '11

Wowee. Nice.

vasvari said on Aug. 12 '11

Great work, great idea!

Sean Heisler said on Aug. 12 '11

Sam and Peter, thanks so much, fellas!

Antonio Cappucci said on Aug. 12 '11

Simple and smart, very good!!

Hayes Image said on Aug. 12 '11

Nice one bud :)

Sean Heisler said on Aug. 13 '11

Thanks Antonio and Josh! Hope that negative space stairway is coming across?

pjmaster said on Aug. 16 '11

Hey, interesting solution.

Sean Heisler said on Aug. 16 '11

Thanks for the comment, Jovan.

contrast8 said on Aug. 16 '11

strong concept Sean:)

Sean Heisler said on Aug. 16 '11

Appreciate it, buddy.

matjak said on Aug. 17 '11

This is great Sean. Nice job champ.

Sean Heisler said on Aug. 18 '11

Thanks, Matt, appreciate it buddy!

sbdesign said on Aug. 18 '11

Excellent work, Sean!

Sean Heisler said on Aug. 19 '11

Hey, thanks, Serge!

ColinTierney said on Sep. 06 '11

congrats sean. as always, well deserved.

Mikeymike said on Sep. 06 '11

Nice, nice work, Sean.

rudy hurtado said on Sep. 06 '11

Sean, this is great

dotflo said on Sep. 06 '11

very nice Sean

charcoal said on Sep. 06 '11

Simply great work

macov said on Sep. 06 '11

Good N!

vasvari said on Sep. 06 '11

It is my great favorite of mine!

garychew1984 said on Sep. 07 '11

simple and nice!!! cleverly done!

bedemand said on Sep. 07 '11

Looks great

milou said on Sep. 07 '11

Nice one @Sean Heisler, did you get my reply to your e-mail some time ago?

Sean Heisler said on Sep. 07 '11

Thanks all, I really appreciate the comments and floats. Thanks for the gallery spot as well!
@Milosz - Hey buddy, yes, I did and thought I replied again??

Freelance grafiker said on Sep. 07 '11

Good thinking :)

milou said on Sep. 07 '11

Nopes, buddy :)

lumo said on Sep. 07 '11

Excellent solution! Great one Sean.

logomotive said on Sep. 07 '11

Sean, I like the concept a lot. Something just bugs me about the N, seems it could be like skewed more somehow to look more like an N. I know it's "abstract" but wonder if it could be improved? I did a North logo also http://logopond.com/gallery/detail/117457 seems there's a way to make the steps end at points?

logomotive said on Sep. 07 '11

OOPS, sorry, guess I critiqued. Nevermind.

Sean Heisler said on Sep. 07 '11

Thanks, Mike. You can critique my work anytime. I hear you about the N, I toiled over that myself hoping that it was communicating an N letterform. It is abstract. It's possible that the steps could end at a point but I would have to play with it and your North River mark, which I have always loved, inspires me to try something. If anything, after being inspired by your mark I could foresee taking the upper right and lower left points of the black square and pull them out to make it look more like a "pointy" N. What I do like about this current solution is the simplicity of the execution, it's just simply a black square with the repeated negative shapes/stairs knocked out of the square. Anyhow, I'm intrigued, I appreciate the feedback. Thanks again!

Sean Heisler said on Sep. 07 '11

Sorry, I know this is already in the gallery but just a subtle tweak here I'm experimenting with. Going from Mike's suggestion and some experimentation I believe this tweak alone actually improves this and retains the simplicity! I think you get a better inference of an N now and from a dimensional standpoint it now appears as if the black area to the right of the stairs is a defined "wall" and what would be the plane of the floor of the upper level and then the space below the stairs looks like a wall below the stairs and then what would be definition of the plane of the lower level.

Sean Heisler said on Sep. 07 '11

Grafiker and James, thanks so much!

justinbakerdesigns said on Sep. 08 '11

Perfect!

cpuentes23 said on Sep. 08 '11

Looks great Sean!

atomicvibe said on Sep. 09 '11

Man, this thing is giving me googly-eyes! I love how perception shifts the longer you look at it. Congrats on the well-deserved gallery spot, Sean!

Sean Heisler said on Sep. 09 '11

Thanks, guys! I have to give props to Mike for his help here, whether he likes this move I made or not(?), his suggestion made the perspective and sense of depth really pop and I think there is a better inference of an N now too.