North Construction

by SeanHeisler • Uploaded: Aug. 12 '11 - Gallerized: Sep. '11

643bda84ae19b2e35c10d86c4e20d559.png

Add to Pad (In 26 Pad s )

Description: Proposal for a construction company. Symbol is staircase in negative space and abstract "N" letterform.
As seen on: Sean Heisler
Status: Work in progress
Viewed: 20790
Tags: space negative logotype logo
Share:  

Lets Discuss

Bernd Aug. 12 '11

looks great Sean ... like it

Reply
atomicvibe Aug. 12 '11

Simple, yet brilliant! I like this one a lot, Sean.

Reply
Sean Heisler Aug. 12 '11

Thanks, guys, I appreciate it!

Reply
vasvari Aug. 12 '11

Great work, great idea!

Reply
Sean Heisler Aug. 12 '11

Sam and Peter, thanks so much, fellas!

Reply
Antonio Cappucci Aug. 12 '11

Simple and smart, very good!!

Reply
Sean Heisler Aug. 13 '11

Thanks Antonio and Josh! Hope that negative space stairway is coming across?

Reply
pjmaster Aug. 16 '11

Hey, interesting solution.

Reply
Sean Heisler Aug. 16 '11

Thanks for the comment, Jovan.

Reply
contrast8 Aug. 16 '11

strong concept Sean:)

Reply
Sean Heisler Aug. 16 '11

Appreciate it, buddy.

Reply
matjak Aug. 17 '11

This is great Sean. Nice job champ.

Reply
Sean Heisler Aug. 18 '11

Thanks, Matt, appreciate it buddy!

Reply
sbdesign Aug. 18 '11

Excellent work, Sean!

Reply
ColinTierney Sep. 06 '11

congrats sean. as always, well deserved.

Reply
Mikeymike Sep. 06 '11

Nice, nice work, Sean.

Reply
vasvari Sep. 06 '11

It is my great favorite of mine!

Reply
garychew1984 Sep. 07 '11

simple and nice!!! cleverly done!*

Reply
milou Sep. 07 '11

Nice one @Sean Heisler, did you get my reply to your e-mail some time ago?

Reply
Sean Heisler Sep. 07 '11

Thanks all, I really appreciate the comments and floats. Thanks for the gallery spot as well!*@Milosz - Hey buddy, yes, I did and thought I replied again??

Reply
lumo Sep. 07 '11

Excellent solution! Great one Sean.

Reply
logomotive Sep. 07 '11

Sean, I like the concept a lot. Something just bugs me about the N, seems it could be like skewed more somehow to look more like an N. I know it's %22abstract%22 but wonder if it could be improved? I did a North logo also http://logopond.com/gallery/detail/117457 seems there's a way to make the steps end at points?

Reply
logomotive Sep. 07 '11

OOPS, sorry, guess I critiqued. Nevermind.

Reply
Sean Heisler Sep. 07 '11

Thanks, Mike. You can critique my work anytime. I hear you about the N, I toiled over that myself hoping that it was communicating an N letterform. It is abstract. It's possible that the steps could end at a point but I would have to play with it and your North River mark, which I have always loved, inspires me to try something. If anything, after being inspired by your mark I could foresee taking the upper right and lower left points of the black square and pull them out to make it look more like a %22pointy%22 N. What I do like about this current solution is the simplicity of the execution, it's just simply a black square with the repeated negative shapes/stairs knocked out of the square. Anyhow, I'm intrigued, I appreciate the feedback. Thanks again!

Reply
Sean Heisler Sep. 07 '11

Sorry, I know this is already in the gallery but just a subtle tweak here I'm experimenting with. Going from Mike's suggestion and some experimentation I believe this tweak alone actually improves this and retains the simplicity! I think you get a better inference of an N now and from a dimensional standpoint it now appears as if the black area to the right of the stairs is a defined %22wall%22 and what would be the plane of the floor of the upper level and then the space below the stairs looks like a wall below the stairs and then what would be definition of the plane of the lower level.

Reply
Sean Heisler Sep. 07 '11

Grafiker and James, thanks so much!

Reply
atomicvibe Sep. 09 '11

Man, this thing is giving me googly-eyes! I love how perception shifts the longer you look at it. Congrats on the well-deserved gallery spot, Sean!

Reply
Sean Heisler Sep. 09 '11

Thanks, guys! I have to give props to Mike for his help here, whether he likes this move I made or not(?), his suggestion made the perspective and sense of depth really pop and I think there is a better inference of an N now too.

Reply
firebrand Sep. 09 '11

Nice one Sean. This is a very strong mark.

Reply
Noetic Brands Sep. 09 '11

Great stuff Sean. Agree with Roy!

Reply
Sean Heisler Sep. 09 '11

Roy and Riz, thanks so much, glad you like it! Actually everybody, the whole damn Logopond,, thanks so much for your support and encouragement!

Reply
logomotive Sep. 10 '11

Nice Sean, I think it has a bit more interest too.

Reply
Sean Heisler Sep. 14 '11

Mike, Joe and Gert, thanks for the comment, glad you guys like it!

Reply
vietmax Sep. 15 '11

Vert nice, love it

Reply
devey Oct. 28 '11

Another nice one, apparently I missed this in the gallery.

Reply
vidu Nov. 03 '12

Very very nice logo!

Reply

Please login/signup to make a comment, registration is easy