LogoPond

Nice work. I like this.

It's a V and it's also antlers, but am I missing something else? Is the dark spot in the vertex of the V supposed to also be a reindeer nose? Is this some Rorschach test I'm failing miserably at right now? One thing I might suggest: You have such an elegant, wispy openness to your icon, but your type - despite the fact that it's relatively thin and compressed in its own right - feels heavy and weighty accompanying this icon. The compressed type is actually causing the eye to see three thick chunks at the bottom of your design, which detract from the elegance (I think) you are trying to convey. If I were you, I'd think about using a thinner typeface, or perhaps one that isn't compressed. One other thing I just thought about: your icon is causing very natural downward eye movement, culminating on that very central, dark vertex. This, combined with the symmetry of the mark is demanding a very centered alignment, yet your type disrupts this balance. The eye wants the word "brand" to be directly in the center, but because of the varying word lengths, this is not possible, so it looks a bit off. I know it's cleaner to have the type running all in one line, but have you considered breaking it up into three lines? This would fix your center alignment issue, for sure.

AHHHHHHHHH! I think you're right!

Awesome brother!

Ahh, excellent idea! I actually love that you've introduced a sense of irony into the mark. I think this looks much better, although I might open up the kerning just a bit, especially between the T and the I. Other than that, I say you're on your way to a really nice mark. Congrats!

You're very welcome, Daniel!