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Real or Fake client not set Don't mind critiques, but I'm not actively looking for them
- Fetcom
- by picsel
- trust having a very large and diverse portfolio including automotive, food and beverage, travel and transportation etc.
- Number of views: 11026
- Date Submitted: Jul. 22 '07
- Added to Gallery: Jul. 22 '07
Jul. 22 '07
s7even said:yeah colourful, dynamic.. this is very cool.
Jul. 23 '07
KGB said:This is a very nice mark, but I don't think it would ever print on a business card.
Jul. 23 '07
Hayes Image said:Very nice, but it reminds my of Visteon's logo
http://www.logolounge.com/articles/default.asp?Archive=True&ArticleID=384
Jul. 23 '07
Chad_hatz said:nice, but i dont think it will ever work on something small... you would loose alot of the symbol when sized down.. but not to bad
Jul. 23 '07
picsel said:thanks for all critiques and praises.
actually, it looks great on bizcards, we printed a couple thousands but not using laser printers :)
and yes, smaller than ~1,7cm is not very nice. this is why we also had a small brand manual including the minimum size in print and web, as every brand should have.
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gcm, desi sunt abonat la rss de aproape un an de cand e site-ul sus, abia acum mi-am luat inima in dinti (cu greu). nu prea sunt genul show-off, i like to keep my work underground :) si de aceea sunt surprins (placut) ca cineva ma stie. sunt vedeta, yes! :)
mersi
Jul. 26 '07
picsel said:For those asking, the logo was done in CorelDRAW, using the Blend function with various adjustments as loop and angle. Then, the first "dotted curve" was duplicated and rotated and resized using the same center point relocated. It is half "manual", half mathematic.
Then, using the same blend function I created the color palette for the whole spiral.
In the end, I adjusted it a bit using Perspective and Envelope to give the final shape.
I could have used the Blend command in the beginning using just 2 dotted curves instead of resizing and rotating each element, but it looked too mathematic that way and I needed something to fit nice also with food and beverage.
Yes, we can all see it looks like Visteon. Although I have seen that logo before, it was not my starting point. The first time I made the logo I was using small rounded dashes instead of dots. Later then I made it more dynamic using different sized dots.
Another thing about the similarity with Visteon: I was aware of it only when it was mentioned by other designers, but I talked to my client and we think that even though it has one part of business (cca. 20%) dealing with automotive, the visual conflict will not exist as long as Visteon is not part of the same regional market. As another thing, the implementation of the logo in that business is not very high, due to other brands that need to be put up, Fetcom has a B2C, not a B2B strategy as Visteon.
I also think the color difference is rather big.
Jul. 26 '07
liquisoft said:Nice, but the elements are rather small and are apt to get lost at small sizes both in print and on screen.
The multitude of tiny dots also makes this logo impossible to embroider.
Jul. 30 '07
sans said:There is no doubt this is a nice visual though I do have trouble accepting this as a brand mark. It will be hard (and costly) to properly apply throughout the organisation, and as was already pointed out, suffer from a physical limitation.
Though definitely depicting versatility (and let's face it, which company wouldn't want this), I fear this mark may eventually be neglected in favor of a type-only solution and/or reserved for internal / digital communication alone. That said, the design did not reveal much of the creative brief and as such may as well be right on the bat with his/her design.
Jul. 30 '07
vastinspiration said:Nice design, it reminds me of the Fresca design by Duffy.
http://www.duffy.com/duffy/index.aspx
Jul. 31 '07
weby said:great work picsel.for me it's a perfect logo that combines the great look with simplicity.great one!
apropo felicitari!mi-ar plcea sa stam de vorba.
have fun!
Jul. 08 '08
edelweiss said:Keren abiess...
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Jul. 22 '07
tjclarey said:I love this! The spiral makes you feel as if you are being pulled into a bright and colorful abyss, which is somewhat of an oxymoron! Great work!