Surf Company by JF

Surf Company

by JF • Uploaded: Jul. 15 '11

Gallerized Oct. '11

1905

Description: Envisioned to represent the motion of waves, flow, movement in surfing, etc. Notice the "h"; the negative space is designed to look like the beginning of a bigger wave. And, this was designed for a growing start-up. Unfortunately, the project is on-hold at the moment. Note: type is custom work, hand-made.

Status: Nothing set

Commenting: Not seeking critique, comments fine

View Swimmers: 48

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ColinTierney said on Jul. 15 '11

beautiful lines.

nickhood said on Jul. 15 '11

Great logotype, JF. You've represented the motion of waves very well.

hitbyreindeer said on Jul. 16 '11

JF i'm glad you let us see some more of your work, this calligraphy is definately flowy and very pleasing to the eye.

vernics said on Jul. 16 '11

Lovely flow!

Sean Heisler said on Jul. 16 '11

I agree with the comments, nicely done.

JF said on Jul. 16 '11

Thanks, everyone, for your kind words and floats. I'm really flattered. Glad you like it!

megashred13 said on Jul. 20 '11

Glad to see this one back in your showcase...

1ta said on Jul. 23 '11

nice :o)

logomotive said on Jul. 23 '11

Yes this is lovely.

peg_ said on Aug. 26 '11

nice typo

JF said on Aug. 29 '11

Thanks for all the floats and comments, everyone! I really enjoyed this project. This type is a lovely thing to produce, if only just for the sake of producing it. Flattered by your admiration, everyone.

oski said on Oct. 10 '11

Love the colour love the shape, nice work!

milou said on Oct. 28 '11

This is great, bud!

megashred13 said on Oct. 28 '11

Good to see this finally made it to the gallery. Well deserved!

Mikeymike said on Oct. 28 '11

this has such a great flow to it, fits the business very nice. solid design, JF

JF said on Oct. 28 '11

I grew a lot as a designer from this project. It truly helped me develop a keener eye for balance and flow. So to have it in the gallery today (along with another design of mine at the same time...wow!) is truly an honor. It may just be some of the best typework I've ever done. Thanks, LP Gallery team, for choosing this design to be placed in the gallery. I am flattered you chose my work!

JF said on Oct. 28 '11

And, thanks for the nice comments and floats, everyone.

ColinTierney said on Oct. 28 '11

nice JF. glad to see this one made it.