Description:
bizi bike is a new bike shop to open in the Basque Country. More than selling bikes, they want to sell a lifestyle. The bikes they will sell are bromptons (folding bikes), bakfiets, schwinn, etc. A classic/modern product. Like playing violin at a rock concert. The target audience are city commuters, practical families...
I'm not happy with the type. Finding it hard to marry a typeface with this design. I'm not sold on the colours either, but I do like the green. (go, forward, sustainable etc). The circles aim to represent a whole host of concepts:
A wheel in a wheel - folding bikes, practical, infinite options...
A Town map, following a Burgess & Hoyt model of planning, commuter zones, transportation...
A thought process, practical, clever bikes, a good alternative to cars, healthy, ecological...
I am struggling with the font and the colours. Any suggestions??
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