Hey Sushi by humanot

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Hey Sushi

by humanot • Uploaded: Jul. 07 '07

Gallerized Jul. '07

37424

Description: A modern, inventive sushi bar in Lincoln Park, Chicago.
Shiro Maguro Tempura ... best roll by far.

Status: Nothing set

Commenting: Not seeking critique, comments fine

Tags: chicago • kenji • press • stamp • grunge

View Swimmers: 123

More from this user:

LOGO POND BOOK

onesummer said on Jul. 07 '07

by far one of my favorite logos I've seen on here. I can't put my finger on it, but I definitely got a sweetspot for this one.

bogdanv said on Jul. 07 '07

yeah! i like the grungy, modern style! good job!

nido said on Jul. 07 '07

awsome humanot...

kaimere said on Jul. 07 '07

very nice indeed ... thrown a bit by the treatement but makes it unique ... very cool

firebrand said on Jul. 07 '07

Top drawer as usual.

Jeff Fisher LogoMotives said on Jul. 07 '07

Gorgeous image!

robertscully said on Jul. 08 '07

Perfect humanot. Love the mark and the font choice I would want to see what the sign is going to look like for the restaurant are you picking the material?

ahab said on Jul. 08 '07

Very very cool. I love this one...such style.

humanot said on Jul. 08 '07

wow guys ... thanks for the feedback and compliments. this project is still in the works, so the details of everything are still in the air.

longtooth said on Jul. 09 '07

Looks good! Sidenote: Are they on Clark near Diversey? If so, this is a big improvement.

admarcbart said on Jul. 09 '07

I wondered when this one was finally going to be on here. I have admired this logo for some time. Nice work!

redhotdezignz said on Jul. 09 '07

That's a beautiful design!

dache said on Jul. 09 '07

Is the final version also with the grunge effect? Is it a good thing to associate the state of being covered with unclean things with food? I guess some can say its weathering but in that case it does not represent a modern place. In its smaller size on the front page I didnt see the word sushi and it reminded me of a band aid.

Bernard Kowalski said on Jul. 10 '07

I'm from Van, and to me that definitely does represent a modern sushi place. There aren't many sushi places in Switzerland ; ) ...or Asian people for that matter. Great job.

Bernard Kowalski said on Jul. 10 '07

The style makes me think of Hapa Izakaya, on Robson and Nicola, I think...awesome restaurant, check it out if you haven't.

dache said on Jul. 10 '07

Bernard, it is not the symbol but the weathering I was refering to in terms of it communicating the idea of something modern. There are more sushi places and Asian people in Switzerland than you would think, perhaps it is best to see more of the country and understand it better before making such generalizations. I dont even know why you brought it up as it is completely irrelevant to this logo.

raja said on Jul. 11 '07

humanot, this is vety nice, and being a sushi lover myself, I can tell you I don't see anything 'dirty' or a 'band-aid'

teaberry said on Jul. 11 '07

This is one of the best I've seen on this site. So beautiful I want to weep.

theuprock said on Jul. 12 '07

I think it's very nice for a sushi joint, and I'd really like to see the collateral materials for the brand. One thing though I'm not fond of is your use of textures and gradients/patterns behind all of your submits -- are they really necessary, or just extras?

OcularInk said on Jul. 12 '07

To me, Sushi is all about the flavor and texture. This logo has both. Very clever in my opinion. :)

Kliment said on Jul. 13 '07

great work indeed!!! keep it up!

whatifhesgotapointedstick said on Jul. 16 '07

wow....just wow....

theuprock said on Jul. 23 '07

@ Ocularink: I'm okay with the cut-out texture on the rectangle; I was speaking more about the circular texture behind the logo. I don't see it as functional, as it seems fairly superfluous to me. I noticed that HUMANOT does this with almost every logo he has in his showcase. Some of them it works for it, like for the hockey logos. Adding it to every logo though isn't necessary, IMO.

Hayes Image said on Sep. 24 '07

@ theuprock; It's just a little watermark to show everyone that this is a Humanot piece, it's no different from writing 'Property of Humanot' on it, except this is more aesthetically pleasing. I think it adds to the images, as logos look better on paper. To me logo's on an abundance of white screen space have tendency to wash out.

kult house said on Nov. 07 '07

http://heysushi.tripod.com/ Are they not using it?

nimhly said on Dec. 18 '07

Absolutely lovely - very unique and hip, I love it!

lewischeney said on May. 24 '08

incredible ;)

ClancyBoy said on May. 30 '08

The design is fantastic, but may I ask why you chose this particular character? It looks like a Now Hiring/For Rent sign.

THEArtistT said on Sep. 07 '08

I think the space between the text and the japanese graphic is a bit too big, but otherwise I agree with everyone. It is a beautiful logo. I think the weathering effect looks more like rice paper or seaweed wrap texture to my way of thinking. Lovely really.

JAKMANIA said on Nov. 06 '08

Perfect! Very Japan but cool and modern. I love that colour. Good job, man.

artstander said on Dec. 17 '08

amazing warmth in this logo; immediate favourite. great work.