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Katapult Design

by Sean Heisler • Uploaded: Feb. 16 '11
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Description: Katapult Design is a firm out of Australia who offers industrial and graphic design services. Concept: Client requested a very, very simple solution. The red corner piece appears as if it's being hurled away and the resulting two pieces are abstract K and D letterforms.

As seen on: Sean Heisler

Status: Client work

Commenting: Not seeking critique, comments fine

Tags: industrial • minima • simple

More from this user:

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hyperborea said on Feb. 16 '11

I like this. Mark speaks for itself and the type looks great. Custom? IMO mark could make better relationship with the type if it would be 50% smaller here.
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Sean Heisler said on Feb. 16 '11

Thanks. The typeface is a modified existing font. I played with the size of the symbol and this seemed the most comfortable. When the symbol is smaller then the upward action of the triangle gets a bit blunted, it needs the air up above the type to work well. Appreciate your comment, thanks.
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sean heisler said on Feb. 17 '11

Thanks for the floats all!
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JF said on Feb. 19 '11

That font looks like Diavlo to me. Is it Diavlo?
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JF said on Feb. 19 '11

That font looks like Diavlo to me. Is it?
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lecart said on Feb. 24 '11

It doesn't look like Diavlo to me. I actually think this one has a lot of branding potential.
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Sean Heisler said on Feb. 24 '11

Oh, I'm sorry, I didn't see the question. No, the font is modified Titillium, not Diavlo. With all due respect to the client, who is a talented designer himself, he was integral in the little tweaks on the type and I felt he wanted to go too far with it, but this is how it ended up.
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Sean Heisler said on Feb. 24 '11

...and thanks, Stelian!

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