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Katapult Design

by Sean Heisler • Uploaded: Feb. 16 '11
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Description: Katapult Design is a firm out of Australia who offers industrial and graphic design services. Concept: Client requested a very, very simple solution. The red corner piece appears as if it's being hurled away and the resulting two pieces are abstract K and D letterforms.

As seen on: Sean Heisler

Status: Client work

Commenting: Not seeking critique, comments fine

Tags: industrialminimasimple

More from this user:

hyperborea said on Feb. 16 '11

I like this. Mark speaks for itself and the type looks great. Custom? IMO mark could make better relationship with the type if it would be 50% smaller here.

Sean Heisler said on Feb. 16 '11

Thanks. The typeface is a modified existing font. I played with the size of the symbol and this seemed the most comfortable. When the symbol is smaller then the upward action of the triangle gets a bit blunted, it needs the air up above the type to work well. Appreciate your comment, thanks.

sean heisler said on Feb. 17 '11

Thanks for the floats all!

JF said on Feb. 19 '11

That font looks like Diavlo to me. Is it Diavlo?

JF said on Feb. 19 '11

That font looks like Diavlo to me. Is it?

lecart said on Feb. 24 '11

It doesn't look like Diavlo to me. I actually think this one has a lot of branding potential.

Sean Heisler said on Feb. 24 '11

Oh, I'm sorry, I didn't see the question. No, the font is modified Titillium, not Diavlo. With all due respect to the client, who is a talented designer himself, he was integral in the little tweaks on the type and I felt he wanted to go too far with it, but this is how it ended up.

Sean Heisler said on Feb. 24 '11

...and thanks, Stelian!

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