Spravtek by Type08

Spravtek

by Type08 • Uploaded: Feb. 15 '11

Gallerized Jan. '12

3228

Description: Logo for the new IT company from Belgium. They offer IT support services with the tag line 'First aid for your IT infrastructure'. This inspired me to show a pair of hands in gloves holding a 'special ingredient' that should be 'handled with care', an ingredient that is the 'first aid substance' needed for their clients' IT solutions. Hands also form the brand name initial in the negative space, where we had a little help by the 'back set' of the fingers (they also form the light reflection on the fictional special ingredient glass storage).

As seen on: www.spravtek.com

Status: Client work

Commenting: Not seeking critique, comments fine

Tags: belgium • internet • server • red • substance

View Swimmers: 62

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LOGO POND BOOK

Sean Heisler said on Feb. 15 '11

Very cool, Alen. I especially like the little touch of the fingers acting as the highlight for the glass in the negative space.

bigoodis said on Feb. 15 '11

looks interesting :)

Type08 said on Feb. 15 '11

Sean and Ivan, thank you guys!

contrast8 said on Feb. 15 '11

i like it too, smart use of negative space:)

Type08 said on Feb. 15 '11

Thanks, buddy D! :)

hertzpectiv said on Feb. 15 '11

cleverly done..

alterego said on Feb. 15 '11

This is brilliant !!!

mcdseven said on Feb. 16 '11

oh very nice TypeO! But just to give ya the heads up Mick Ericsson has something very similar... I;m in the middle of rebranding meself as 'Signum' and I had the the same idea as a pair of hands forming an S and then I seen Mikes and I cursed him by jaysus I cursed him!!!!!!!!:)))))) Apart form that the mark its quite brilliant, type is great.

sbj said on Feb. 16 '11

very clever.. thumbs up

Type08 said on Feb. 16 '11

Thank you, Paul! Concept was done from scratch and S in the negative was just a bonus here (wasn't the point of the message). Hertz, Stylesh, SBJ, thanks a lot fellaz!

mcdseven said on Feb. 16 '11

^Always nice those little bonuses!

Type08 said on Feb. 17 '11

Yeah Paul, gotta love them! :)

pjmaster said on Feb. 17 '11

Logo with final touch. I like it.

Type08 said on Feb. 17 '11

Heh, thanks a lot JP! Same initials as Joe Prince :)

Agencija said on Feb. 17 '11

I see S bettween to hands nice!

Type08 said on Feb. 22 '11

Yup, it's right in there! :) Thanks mate!

Type08 said on Jan. 26 '12

Refreshed new website: www.spravtek.com

antoonj said on Jan. 27 '12

Clever and well executed and I like how u placed the pictrogram to the left above the type. It looks great on the web too btw! :)

yuro said on Jan. 27 '12

Yes interesting work)

Type08 said on Jan. 27 '12

Jands, Antoon, Yuro, thanks a bunch people!

atomicvibe said on Jan. 27 '12

While the idea of two hands converging to form shapes in negative space is not unique (Hell, I even have it to a degree in my personal logo), and I've seen several leading logo designers on here use the same idea, I'm always interested to see how differently people will execute this idea, and to what extent their unique concept supports executing the logo in this way. Alen, I love that you've put a tremendous amount of thought into your concept. To illustrate such an abstract concept as "IT support" is a daunting task, so I applaud you for delivering this message in a way that essentially transforms an abstract concept into a tangible object. Actually, I think it's pretty brilliant. Great job! Looks very good on their website, too. As we all know, the web is where a lot of good logos go to die. Glad to see your client faithfully maintained the integrity of the original artwork.

Type08 said on Jan. 27 '12

Jon, very nice comment buddy, I really appreciate it a lot! Thanks for all the support!