LogoPond - Identity Inspiration -

Don't mind critiques, but I'm not actively looking for them

Taieri Print: by s7even; Logo for a NZ based offset printing co. The interwoven infinity mark is intended to represent (amongst other things) the winding paper path through a printing press.; Number of views: 4333; Dated Submitted: Jun. 29 '07; Added to Gallery: Jun. 30 '07

Jun. 29 '07

brandsimplicity said:

Oh thats hot,well done Steven!

p.s have you tryed it without the vertical line?

Jun. 30 '07

Relevant said:

One of my favorite things about this logo is that you pulled it off without using the CMYK colors which has become a visual cliche these days. I love the black and white. It gives the logo a high-end feel.

Jun. 30 '07

mcdseven said:

wow, beautiful piece! he ebst I have seen for a printing in along time, agree with Relevant. Nicely done.

Jun. 30 '07

nido said:

thats so cool i could kick you where it would really hurt!!!... :)

Jun. 30 '07

robinklaiss said:

I agree with Relevant, it's nice to see a printshop logo without the CMYK colors.
Cool work s7even! I like a lot!

Jun. 30 '07

s7even said:

thanks for the kind words everyone.
@ brandsimplicity yeah I have tried it with and without the line and it works both ways. I hear between the lines what you are saying and it is possibly unnecessary but there is something about it with the line that reinforces the premium feel. So yeah I prefer it in there for now and figure it by no means defines the mark so if in the future it becomes redundant it could be removed without sacrificing recognition.

Personally I am looking forward to seeing how it will look when I eventually animate it for application on the website.

Jul. 01 '07

raja said:

very cool solution

Jul. 01 '07

w-ill said:

I love how intricate this is, but how it still works very small. Nice one.

also agree with all of the previous points on CMYK and how cliche it is.

I love the idea of the 'print path'
and also how this shape represents the lemniscate symbol (infinity)

is this intentional?

Nice work.

Jul. 01 '07

w-ill said:

sorry, haha

I just read the description again, and noticed you'd said 'interwoven infinty mark'

Jul. 01 '07

s7even said:

:) Cheers raja

no stress w-ill. yeah the rationale was always the paper path/infinte print concept but funnily enough as it turned out Taieri was named after a place but is also apparently Maori (NZs native language) for flow or flowing so the... "lemniscate".. seemed appropriate. in this form it even reminds me a little of print registration marks.

Jul. 01 '07

NC said:

I gotta say I really like this one. The mark works so well. I don't know if you intended for the mark to actually look maori, but it does remind me of maori patterns and carvings. Perfect!

Jul. 01 '07

logomotive said:

bravo, this is very cool, works nicely.

Jul. 01 '07

s7even said:

@ NC thanks for the positive comments. As much as I would love for the resemblance to maori patterns to be on-purpose it was in fact pure luck. I did notice it had a certain pacific art feel to it at the "eyeball the hell out of it" stage but as I say the initial justification for the mark was the print path/infinity concept.
cheers logomotive.. you have some incredible marks in your showcase!