• Don't mind critiques, but I'm not actively looking for them
ArtMachine
by Art Machine
Logo for my design studio. Art Machine is a young Berlin-based design studio specializing in brand and corporate identity design. The studio provides tailor-made graphic design soutions throughout iden- tity design, promotional material and print communication.
Number of views: 3678
Dated Submitted: Jul. 29 '06

Dec. 28 '06

lewiscot said:

Very, very nice. I agree with David's comments. Having the A not jump out immediately actually works for me. I can see this logo being very flexible in various applications as well.


Mar. 22 '07

OcularInk said:

Awesome!! Never would have thought to do that. And your colors are attractive. I saw the A immediately. Good job, Art Machine. You have a killer portfolio of logos.


Mar. 24 '07

Art Machine said:

Hey thank you OcularInk, that goes for you too!


Mar. 24 '07

kaimere said:

very nice...


Mar. 24 '07

Art Machine said:

Thanks!


Mar. 24 '07

kaimere said:

i would of put more .. but the others (above) have said it all


Mar. 24 '07

ryantoyota said:

Very cool idea. Is it final? The reason I ask is because I have a minor improvement suggestion. I really like the idea, but as others have said, I read the M instantly but it takes a few seconds to get the A. While this isn't entirely bad, it's a little reverse of the name (Art comes first) and it's a little confusing.

I think if you were to rotate the MA graphic, like this, you could get simultaneous regognition on the letters, a forward arrow, and the height/width proportions are much closer to those of the sans-serif type you've chosen.

The logo still works as you have it, but I thought I'd share my suggestion that as I couldn't help but see it as an attractive option.


Mar. 24 '07

Art Machine said:

Hey ryantoyota,

First of all I really appreciate your detailed comment even including your improvment suggestion. Thanks.

But you know, I've seen my logo now for quite a while and so every modification seems more confusing to me than my present design. I'm sure you know what I'm talking about.

Anyway thanks for any comment and suggestions :)


Mar. 24 '07

ryantoyota said:

I totally understand. I didn't see the date this logo was uploaded until after I posted my comment. Sorry 'bout that. I still do really like the logo.


Mar. 24 '07

Art Machine said:

Thanks buddy :)


May. 17 '07

senterbrands said:

Congrats on the feature! Nice showcase.


May. 17 '07

bradyjfrey said:

Genius, I love it:) Fantastic use of the M and A.


May. 17 '07

OcularInk said:

Well deserved feature.


May. 17 '07

bpotstra said:

Bravo kudos, mate! You've got a real well-rounded showcase here! Brilliant stuff!


May. 18 '07

Art Machine said:

Hey thanks all you people!!! :-)

I'm so happy about it!


May. 21 '07

aha said:

Excellent! I love simplicity.


May. 24 '07

micah said:

am i the only one that also sees a pencil made from the A being upside down? i think that makes it even more meaningful. great job!


May. 24 '07

Matt J said:

GENIUS. Seriously.


May. 25 '07

lvjm said:

Sublime


May. 26 '07

Art Machine said:

@micah: Compliment on your good eyes, nobody saw it. : )

@all others: Thank you people for all your nice comments! Makes me very happy and go on creating and learning : )


May. 26 '07

dache said:

I like this logo very much, well done. Is there a reason to the mark having serifs and not the type next to it?


May. 26 '07

Art Machine said:

Danke, dache.

Well, first of all the serif type is supposed to express diversity by the contrariness of serif and sans serif respectively classic and modern.

Second, the design is supposed to appeal to a wide range of people, modern as well as more classic/conservative.

Furthermore I wanted the logo to work a little against all the stylish, web2.0, shiny, heavily overused styles, typefaces and designs.

And beyond I think the chosen style makes it more memorable.

Hope I could clarify things.


May. 28 '07

brandsimplicity said:

Art,great logomark.Funny thing is the first thing I saw was the pencil.Man I love meaningful logos.


May. 29 '07

Art Machine said:

Thank you very much Fabian.
I'm glad you saw the pencil.

And I love 'em, too! : )


May. 29 '07

chanpion said:

This was already a great mark and now the pencil! Man I'm kickin myself. Way to go bro.


May. 30 '07

dreamerworx said:

It was about time you got Featured, mate :)))))))) I'm surprised it hadn't happened earlier :)))) Chhers ;)


Jul. 25 '07

photosnaper said:

i think this is overrated.


Jul. 25 '07

KGB said:

please explain more photosnaper.


Jul. 29 '07

Art machine said:

Hello photosnaper, please back up your statement with reasons.


Jul. 29 '07

OcularInk said:

Yeah, I too would love to hear your reasons why, photosnaper. The way I see it, this logo is underrated. Not to mention, the designer is only 19!! Can we say natural born talent!?!?


Jul. 29 '07

Art machine said:

Thank you Ocular, for your support and the big compliment, many, many thanks!
But I have to admit something, it was my birthday a week ago and I'm 20 now!
And I can only say I think I still have A LOT to learn about design...but it's much easier to go that way with all your support and input at this wonderful place.


Aug. 01 '07

photosnaper said:

Oh, for me this logo is just a simple ligature, i guess everyone see the "A" easily it is so obvious.
For more information about ligature, please go to this link : http://www.bamag.com/email/0-MNH9673-email/7ecHEs/BA0363LogoOfLetters.pdf


Aug. 01 '07

dikkers said:

a ligature? let alone a simple one? I disagree. I've never seen M and A linked together in any text like that, haha. perhaps if it wat t and i, or f and i. This is unique, and i like it Art Machine (ps very jealous to learn you're so young and that talented).


Aug. 28 '07

Art Machine said:

Dikkers, thanks for the backup and the big compliment!


Jan. 12 '08

centrus said:

This logo reminds me of typical Italian fashion house logos, classy and yet simple. Nice work.


Jan. 15 '08

Art Machine said:

Thank you centrus. :)


Mar. 17 '08

angelmunkie said:

Genius! I love this so much. Jealous I didn't do it :-P


Mar. 17 '08

Art Machine said:

Thank you very much Claire.


Mar. 17 '08

firebrand said:

Agreed, this is great, Art.


May. 02 '08

AlexWende said:

Very nice stuff, saw the pencil/"A" right away!!


May. 03 '08

Art Machine said:

Good eye Alex. Thanks for the comment.


Jul. 01 '08

hardlysquare said:

This is very smART. I see the 'A' immediately. I had a similar approach with one of my logos (HomeWork). It was a play on a 'H' and a 'W'.


Jul. 02 '08

Art Machine said:

Hehe, thanks hardy. Yes, I saw that one. Good one :)


Aug. 15 '08

OMNI said:

Whoa with the list of comments and praises! I guess you don't mind if I add my congrats on a brilliant logo on here right?


Aug. 17 '08

Art Machine said:

Of course not OMNI, very appreciated!


Aug. 17 '08

hindmarshdesign said:

AHHH! I didn't even see the pencil! Okay thats the cherry on top for this logo. brilliant.


Sep. 04 '08

Art Machine said:

Thanks a bunch!


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