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Betsa

by Flashingback • Uploaded: Jun. 25 '07
Gallerized Jun. '07 58d5797d3aebbd82b2156fb1f199d707.png
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Description: Logo for a horeca sales and rental company

Status: Nothing set

Commenting: Actively seeking critiques

Tags: • company • rent

More from this user:

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brandsimplicity said on Jun. 25 '07

It is an interesting concept, but poorly executed...there way too much going on, try simplifying the design and shape the pieces to flow in the shape of the B, other than pieces placed hapzardly.
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nido said on Jun. 25 '07

i dunno... i kinda like it... its what it would look like if you were to really do that with cutlery... plus i dont think the shapes of the individual pieces lend themselves to smooth edges... would look too contrived!
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sdijock said on Jun. 25 '07

I wouldn't necessarily say it's poorly executed. I get what they're renting and I know that it's a "B". I definitely think that the spacing in between the items could be refined more, but overall it's alright. It actually somewhat reminds me of the Unilever logo www.unilever.com, which happens to be one of my personal favorite logos of all-time.
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senterbrands said on Jun. 25 '07

Looking at this...seems this is a recent trend everyone is wanting now. http://www.underconsideration.com/brandnew/archives/the_united_states_of_animalia.php http://www.unilever.com/
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nido said on Jun. 25 '07

hhmmmm... gives me an idea...
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Jeff Fisher LogoMotives said on Jun. 25 '07

Great concept and execution - but perhaps a bit too many elements. Might create problems in some identity applications. Maybe the solution is simply creating the 'B' image with fewer illustrative elements.
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kaimere said on Jun. 25 '07

Im loving this .... but think the elements add to it ... adds to the horeca feel the urgency and disorganised but methodical approach ( in regards to deadlines and rush orders and changeablilty) ... Nice one
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firebrand said on Jun. 25 '07

I like this a lot. I agree with Jeff though, the forks will be the first to fill in. This would make an awsome poster.

theuprock said on Jun. 26 '07

The only problem I really have is legibility. Looks great at the size above, but what happens when you shrink it down to a tangible size (business cards, letterhead/stationary, etc.). I just don't think it resonates the same at tangible sizes.
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OcularInk said on Jun. 26 '07

I too agree with Jeff. The concept is great though. Another thing that is bothering me is the gradient. I feel this would be so much stronger and more balanced without it. Even so, nice job!
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shaneg said on Jun. 28 '07

I like it the concept, I just think the seperation of color boxes makes it look like a poster, and not a logo.
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shaneg said on Jun. 28 '07

I like the concept, I just think the seperation of color boxes makes it look like a poster, and not a logo.

guezworks said on Jul. 05 '07

Love the concept, maybe make a few of the elements that make the "B" larger, so that you wouldn't need so many of them.

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