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UIX

by NOMADESIGN • Uploaded: Jun. 20 '07
0f0eb6cff359f7abe6999cba837d60f5.png
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Description: Japanese Internet Services

Status: Nothing set

Commenting: Not seeking critique, comments fine

More from this user:

5756

Yglo said on Jun. 20 '07

Well, the X looks like a Sumo Wrestler, that's for sure. Personally, I don't like the 3D effects.

Craven91 said on Jun. 25 '07

This makes me thinks of the Cingular's logo's family portrait.
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NOMADESIGN said on Jun. 25 '07

I guess the Cingular reference will stay there for the end of days because of their amazing branding. At the same time... think about the fact that stick figures exist since the branding of Narita airport and the Tokyo Olympic games... and we still find ways to render them differently.
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NOMADESIGN said on Jun. 26 '07

That's right... and the symbol of a cross is the universal representation of a human figure.

OMNI said on Jun. 26 '07

I like the logo direction. I just think the space between the "U" and it's dots should be the same as the "I" and it's dot.

Craven91 said on Jun. 26 '07

Was the Cingular branding there before the stick figures?
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NOMADESIGN said on Jun. 27 '07

Omni> I tested out... this makes the difference between reading on impact or not. Craven91> Does branding stick figures existed before Cingular? The answer is yes and the first to do that to my knowledge is Narita airport and the Tokyo Olympics. Did stick figure already existed before everything we now call design... yes.

Craven91 said on Jun. 27 '07

Noma, I was being silly. I just think it's tough to make something like this unique because Cingular is such a strong brand. At least in the arrangement you have the X at now. Did most of your sketches lead you to this or did you have more than one that you had to choose from?
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NOMADESIGN said on Jun. 27 '07

I did not write "branding stick figures"... just "stick figures" at the beginning... my mistake. All I can say is that I always prepare completely different concepts for my client... but this one standed out from the get go, using logically the letters of the company "UiX". At first I focused on the "i" to be taken as a stick figure... but then I figured out it could still be readable if I placed a sphere of different color on the top of the X. The X itself was angular at the beginning... the rounded version appear less dynamic but much more friendly.

OMNI said on Jun. 27 '07

Hi, didn't understand your explanation on the dotted "U" and "I". What's "reading on impact or not"?
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NOMADESIGN said on Jun. 28 '07

The client and me wanted the logo to be readable without effort... This logo is for a Japanese audience. While roman character are widely use in Japan, a Japanese first reflex is to not try to read the words because roman letters operate like "decorative graphics" and not like "real letters and words with meaning"... a little bit like us when we see Chinese characters... we do not try to read it... we just appreciate their decorative effect.

OMNI said on Jun. 28 '07

I don't see why those differences in perception should be decisive on the "U" and "I" ending at the same height or not. Actually, if what you're saying is that Japanese like to see it first as decoration then as a word, wouldn't that strongly support making the whole word/symbol visually harmonious? Which putting the "U" and "I" at the same height is that. I constantly saw the same thing happen in the office every time there was a logo with Arabic typeface and there was visual input by someone from Europe. They always asked if all the letters could be modified so the ascenders and descenders ended at the same height. But in this particular case it was the opposite, they couldn't end in the same height because that's how Arabic letters are, they'd be less legible and be confusing to Arab readers if that were to happen.

MrBaseball34 said on Jul. 05 '07

From my perspective, the dots over the U add balance to the entire logo.

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