TrueMagic

by HelveticBrands • Uploaded: Jun. 18 '07 - Gallerized: Jan. '12

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Description: web development - SE I was recently contacted to create this identity for an Ostersund based company that deals with webdesign, webhosting & programming.
As seen on: http://www.dache.ch/
Status: Client work
Viewed: 17886
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Lets Discuss

Art Machine Jun. 18 '07

Better : )*The colors are really interesting here, it feels there's not enough contrast/satur ation but that's what I like about it, makes it unique.

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KGB Jun. 18 '07

Type is much improved. I like the brown background too. I'm still having trouble with the R. It just seems top heavy. I like it overall though.

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OcularInk Jun. 18 '07

Very nice, Dache. This type treatment feels much better. :)

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dache Jun. 18 '07

Thanks for the feedback guys :%5E)**KGB, I think the %22R%22 is one of this typefaces most charasmatic pieces. Blame Lubalin :%5E)

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kaimere Jun. 18 '07

love the symbol ...

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kaimere Jun. 18 '07

I thought avant g

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dache Jun. 18 '07

Yes, ITC Avant Garde Gothic Medium

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KGB Jun. 19 '07

damn you Lubalin. Why do you make R so top heavy?

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giancarlos Jun. 19 '07

Coollllllllll!!!!!!!!!!!

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dache Jun. 20 '07

Thanks for the positive feedback. My client likes this very much too :%5E)

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dache Jun. 25 '07

Thanks Kliment :%5E)

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studiowacho Jun. 26 '07

love it 2 ... well done !

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chanpion Jun. 26 '07

Yes Truly Magical! its those damn colours that keep drawing me back. Glad your client likes it. Cheers.

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longtooth Jun. 26 '07

I'm lovin' the colors. Good work.

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mpcovcd Jun. 27 '07

Wow, elegant. Its like the mona lisa you have to look behind the lines to see the true meaning. One of my favorites

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identego Jun. 27 '07

this emits a very enticing brand minus the slight imperfection on the lower point and the R and G (sorry not partial to these letters in avant garder, but thats me) ... a great logo

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dache Jun. 28 '07

Thanks everyone for the positive feedback :%5E)

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nido Jun. 28 '07

true magic indeed...

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jungle midget Jun. 28 '07

let your gay pride shine

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sandhya Jun. 28 '07

really good use of color and form. *i m curious to see this on a white background though :)

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dache Jul. 05 '07

Thanks for the positive input :%5E)

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raja Nov. 25 '07

That type layout makes no sense.

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OcularInk Nov. 25 '07

Ya know, I wasn't going to say anything, but I agree with raja. I see you're trying to make it more unique, but it's not functional at all. Probably makes for some funny looking negative space on the stationery. Even so, I still love this logo.

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dache Nov. 25 '07

OcularInk, you may elaborate on its functionality, if you feel the need. The stationery is lovely :%5E)**raja, that may be a question of visual culture.

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raja Nov. 26 '07

where do u get this nonsense %22visual culture%22 you are making design far too complicated. The logo has no balance.

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admarcbart Nov. 26 '07

Here comes another red flag. Can dish but can not take criticisim.

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dache Nov. 26 '07

nido : http://en.wikipedia.org/wiki/Visual_culture***I am open to discussion, enough with the personal attacks, lets talk logo design.

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nido Nov. 27 '07

WOAH!... why you going %26 deleting my comments for climax?... this is not the first!.. what is it, favoritism?

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nido Nov. 27 '07

%26 the link you provided explains nothing as to why you have the type placed where it is!... please explain your translation of 'visual culture'... applied to this logo...

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dache Nov. 27 '07

Please use email when speaking off topic.*

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dache Nov. 27 '07

One's cultural surroundings influence how and what one sees.

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nido Nov. 27 '07

so stop with your crap on other peoples logos cause you dont know about their cultural surroundings %26 what they see!%0D*thats all everyones trying to say!.. but you dont get it!%0D*%26 you can delete this or you can red flag it.... but that dont change the truth!%0D*%0D*YOU CANT HANDLE THE TRUTH!

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dache Nov. 27 '07

Enough with the slanderous comments.

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helvetic brands Feb. 03 '10

Selected for Los Logos 5.*

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