advertisment
662

Deschutes Plumbing

by Jeff Fisher LogoMotives • Uploaded: Jun. 09 '07
Gallerized Jun. '07 b43ce2e4b477fba7ae26b556d559c878.png
2870

Description: This is a logo for a plumbing contractor located in the resort community of Bend, OR - near the Deschutes River and the Three Sisters Mountains. It is featured in the book New Logo & Trademark Design (Japan).

As seen on: Jeff Fisher LogoMotives

Status: Client work

Commenting: Not seeking critique, comments fine

Tags: blog-omotives • logomotives • jeff fisher • circle • mountains

More from this user:

178

dache said on Jun. 12 '07

An extremely busy logo but it has a good potential to it. Concerning the type I think the number of typefaces (or styles) can be reduced. Also in terms of typographical relevance "dP" or "dp" of the central mark fails to represent its uppercase counterpart. The type used for Deschutes Plumbing and the way it is orientated makes me think of 60's north american high school badges.
2

ClimaxDesigns said on Jun. 12 '07

Dache can you email me relevent some articles or books or other writings that talk about the use of uppercases vs lowercase word forms? Would be interested in seeing some research or reference for my own knowledge on the subect. I have never much paid attention to that, but i have heard you bring this up a couple times and was wondering if there was some research that can be reviewed or view some arguments to be read on the issue.

Craven91 said on Jun. 12 '07

I can see what Jeff is going for, but it reads to me as "J P" plumbing. I understand the "ying and yang" aspect of the two pipes making the letterforms, but maybe in this case the uppercase D made from pipes may be more appropriate? Has this been tried already? And I think it can still work without the mountains in the back - unless this was a client requirement.
662

Jeff Fisher LogoMotives said on Jun. 12 '07

Craven91 - The logo has been in use very successfully since 1995 - it looks great in an oversized application on their trucks. The mountains - the major geographic landmark for the region - was a client specified element, having been used in their previous identity efforts.

Craven91 said on Jun. 13 '07

Jeff - I was not questioning how successful the logo was. You always tell us which book of logos whatever you are posting has appeared in. You have the credentials. I was just giving an opinion on it - how it read to me. And I figured the mountains were a client spec.
662

Jeff Fisher LogoMotives said on Jun. 13 '07

Yep, our jobs would be PERFECT - if those pesky clients weren't always getting in the way! :o)

Craven91 said on Jun. 13 '07

Very True...
35674

lumavine said on Jun. 01 '11

Nice work! I bet it looks great in use. A bit of kerning help on the title would have been great, but I think this is a solid piece.
12501

THEArtistT said on Jun. 01 '11

Jeff Fisher LogoMotives said on Jun. 13 '07 "Yep, our jobs would be PERFECT - if those pesky clients weren't always getting in the way! :o)" Totally. But then if we didn't make our clients happy, we probably wouldn't get the next job, eh?

Please login/register to make a comment, registration is easy,

Logopond Book V1 - PreSale Now!