• Real or Fake client not set Don't mind critiques, but I'm not actively looking for them
Silver Squid
by burocratik
Silver Squid is a London based Internet Developers Company. The briefing was to get a logo with a dominant squid, showing a symbiosis from organic into pixel and should be recognizable without the silver squid text/type. The target would be all the internet & technology audience. The identity solution was a one color logo with intentional large proportional differences between the logo and type. The Q tail enhanced the aquatic feeling of the squid movement induced by the tentacles.
Number of views: 4910
Date Submitted: Jun. 09 '07
Added to Gallery: Oct. 19 '07

Jun. 09 '07

smartinup said:

well done. the S in the negative space of the squid makes this comlete.


Jun. 10 '07

firebrand said:

I love the tentacles!


Jun. 10 '07

OcularInk said:

Love it!!


Oct. 20 '07

JayKay said:

Does anyone else see a girl with windswept hair here? Was that intended? Or is it just me?


Oct. 20 '07

alto said:

great mark!


Oct. 21 '07

Yglo said:

I'm sorry, but this logo scares me.


Oct. 21 '07

Yglo said:

Looks like a giant octopus monster, coming for you. Actually, for me :(


Oct. 22 '07

jiahadye said:

I love this, good use of negative space, and great concept.


Oct. 22 '07

youngwise said:

excellent - very unique - what's the typeface?


Oct. 22 '07

burocratik said:

Thanks for all the feedback. The typeface is Typoteque Fedra very little costumized. The client wanted a squid from organic to pixel that he could tatoo and be proud off. Is that scary? Probably :)


Oct. 25 '07

largeo said:

It has a great feeling of movement, and the little pixels on the head really contrast well against the organic curves of the tentacles, this is an awesome logo


Nov. 01 '07

moverdrive said:

This is really compelling and oddly balanced. I like it.


Sep. 07 '08

THEArtistT said:

I love it. I especially love that it really didn't need an explanation to be understood. Still, I do love knowing at least a little of the inspiration and process. Love it. Truly. And I don't find squid scary at all. Lovely animals.


Sep. 21 '09

cerise said:

Very nice logo in all aspects


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