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Description:
Jung Society of Washington was a full re-branding project.
The final identity appeared on the brochure and bookmark distributed
during a Library of Congress event commemorating life and works of Carl Jung.
It was also a celebration of the inclusion of his masterpiece "Red Book" to
the collection of the Library of Congress.
The symbol in the identity represents a mandala which Carl Jung's object of study.
The typographic ligature between U and N in the logotype echoes another piece
developedby Carl Jung called "Dreamer" which illustrates the crossing from
one reality to another.
Status: Client work
Commenting: Not seeking critique, comments fine
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