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Fury Unleashed v2

by Chanpion • Uploaded: Jun. 04 '07
92efc558ab06d92f5e8c40105f85cfc9.png
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Description: Work in progress so all comments welcome. This is for a sports equipment business. This whole logo can be viewed upside down as well with Fury being an ambigram. The 'scribble' is a 'F' gone energetically crazy!

Status: Nothing set

Commenting: Actively seeking critiques

More from this user:

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senterbrands said on Jun. 04 '07

Interesting. When I read this I first saw...funy! LOL
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OcularInk said on Jun. 04 '07

I'm feeling this one so much more. Now all you gotta do is make 'unleashed' read as an ambigram. :-P
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senterbrands said on Jun. 04 '07

I smell a challenge...
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chanpion said on Jun. 04 '07

Thanks guys. But naah, I'll leave the crust work for Mr Langdon. Had enough ambigram for the week. I'm walking with my head tilted these days : )
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Jeff Fisher LogoMotives said on Jun. 04 '07

Wow...I think it's much stronger with this icon element. Very nice!
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raja said on Jun. 04 '07

I think with someone of your skills, you can do a better treatment of the ambigram's lettering (which is genius BTW)
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sdijock said on Jun. 04 '07

Great logo! However, regardless of it being an ambigram, I don't think you should invert the word "unleashed" because the average consumer won't get the whole ambigram thing anyway. All they'll see is an upside-down word and wonder why.
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nido said on Jun. 04 '07

no no no... you need a picture of steven seagal next to it!!! ;)
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OcularInk said on Jun. 04 '07

@ nido : now, that's what I call fury. And have him breakin someone's knee cap!!
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Jeff Fisher LogoMotives said on Jun. 04 '07

I like the upside-down unleashed just because it would cause a consumer to say 'why.' Sometimes causing the viewer to react with a 'huh?' is just what an identity needs to be 'branded' permanently in their mind.
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nido said on Jun. 04 '07

...hence sho kosugi!!!

Thomas said on Jun. 05 '07

Very nice! The mark is great and the font treatment very punchy. Congratulations!
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sandhya said on Jun. 28 '07

this icon definitely complements the typeface. nice work!
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dache said on Jun. 28 '07

I find it to be very contained fury, almost oppressed in its shape. I see two "F"'s in the symbol although you mentionned one in the description, I am curious about this for the symbolism of two "F"'s going energetically crazy in a fury represents a conflict rather.
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chanpion said on Jun. 28 '07

Hey dache, thanks for the comment. I forgot to mention that description was for v1. The mark above is actually a F and U combined whichever way you view it and both are trying to 'unleash' each other. Cheers.
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sebastiany said on Oct. 02 '08

nice

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