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Williams & Williams Auctioneers

by willuper • Uploaded: Jun. 01 '07
W&W.gif
2096

Description: Logo was created for Williams & Williams Auctioneers. They are one of the largest land and real estate auctioneers in the country. The purpose of the logo was to show the relationship between father and son owners of the company (W&W) and to update the previous (W&W) mark. The Logo also represents the company's role of bridging the gap between buyers and sellers.

Status: Nothing set

Commenting: Not seeking critique, comments fine

Tags: • transaction • commerce • grey • gray

More from this user:

782

OcularInk said on Jun. 01 '07

Very nice. Not sure you need the stroke around the yellow 'W' though. Hardly worth mentioning. Good job!
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senterbrands said on Jun. 01 '07

I like the concept very much. I do agree that the stroke is not needed. If you also changed the transparency of the yellow to multiply you will gain another "W" in the design and create an even more unique mark.
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willuper said on Jun. 01 '07

I did really like it without the stroke, but the one-color version needed the stroke to complete the form and I wanted to keep the two consistent. Here's what another agency did when they got a hold of my logo (only 1 year after they chose to go with mine) http://www.williamsauction.com/ For some reason it was scaled and made transparent. The transparency could work if done properly, but the second "W" is there and doesn't require that much effort to see it.
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kaimere said on Jun. 01 '07

am in agreement with ya there mate ....

cheniwa said on Jul. 31 '07

I agree with everyone above in regards to the concept. I don't claim to be an expert but I actually like this one better than the transparent one. I saw the second "w" right away even without reading the actual name. I think with the transparency it complicates depth. It's much easier to tell the two "w's" in this one for me.

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