? by actiondesigner

?

by actiondesigner • Uploaded: May. 28 '07

Gallerized May. '07

18796

Description: (NB! Answer is revealed further down in the comment field)
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Logo for an exhibition. This is one of those logos where either you can read it at first glance ...or not. This logo is eventually going to reveal itself. I havent given it a name because that would give away everything:-) This logo is featured in Tres Logos (Die Gestalten Verlag)

Status: Client work

Commenting: Actively seeking critiques

View Swimmers: 14

More from this user:

LOGO POND BOOK

degro said on May. 28 '07

can i say it? :)) cause i got it

kaimere said on May. 28 '07

lol coool .....

OcularInk said on May. 28 '07

I don't get it. :(

nido said on May. 28 '07

haha kevin dont get it lol

ClimaxDesigns said on May. 28 '07

Don't worry Kevin I don't see it either, somebody email me what it is please :)

ClimaxDesigns said on May. 28 '07

thx for the email nido... genius

senterbrands said on May. 28 '07

WTF someone help me out here!

trulywelsh said on May. 28 '07

that is brilliant, took me ages to work out!

evdbent said on May. 28 '07

can't read it either :(

OcularInk said on May. 28 '07

@ nido : What you hit 100 and think you're cool or something? :-P

brandsimplicity said on May. 28 '07

Sorry Dude...but I can't see it either.

nido said on May. 28 '07

@ ocularink LOL... ive always been cool lol...

ClimaxDesigns said on May. 28 '07

It's one of those where after someone tells you, you want to slap yourself for not seeing it!

senterbrands said on May. 28 '07

ok nido i give up. email me bart@senterbrands.com the only thing i have i think mihght be the first word.

raja said on May. 28 '07

this is an awesome play with typography - guys don't give up so easily

qureyoon said on May. 28 '07

this is brilliant, at first i could read the top one, but then i realize what the bottom one is :D very nice

demwunz said on May. 28 '07

i got it. clever.

reds said on May. 28 '07

:) i think it's cool the way it works. you'd either get happy working out what the logo says or end up in a state that the logo wants you to be. not elegant enought for me but effective. good job!

winger said on May. 28 '07

Ugh, I don't get it either.

tishbite said on May. 28 '07

very good job ! congrats

dache said on May. 29 '07

This logo doesnt work if/when you can see it :)

davidairey said on May. 29 '07

It doesn't work because most people don't get it, and those who do, take time. It's not describable.

Art Machine said on May. 29 '07

Damn, it made me crazy. Finally got it. And its great! Nice one, Morten.

spasquini said on May. 29 '07

Hiding a name behind a mind game is not so effective, I think. Most of people will be upset not understandign what it is and it is not giving any immediate information as a logo should do. BtW: It is PUZZLED and you should combine the upper line with the lower in order to reconnect lines and letters.

kaimere said on May. 29 '07

you spoilt it .... damn looool ... personally i think a unique approach and fun given its application, who says design can't be fun !!

actiondesigner said on May. 29 '07

I will comment more elaborate at a later time ...but seriously @spasquini im a pationed guy, but why the hell would you go about giving away the solution? I don|t mind critisism ...I knew what I had coming when I posted it. I will post back at a later time explaining the logo and also why a logo can be much more than just a mark. Maybe thinking outside the box for once, maybe do something unexpected for once, maybe make someone angry, sad, happy with your design for once. Cirst ...we are designers ...dont we want do do something different, break the rules of what is common and boring. And maybe design something that has a function ...not just sits there as a boring pretty paining on the wall that no one cares about the 2nd time they see it???

kaimere said on May. 29 '07

well put ...

brandsimplicity said on May. 29 '07

OH spasquini,you should'nt of done that.Dude half the fun with something like that IS trying to figure it out.Actiondesigner,this is genius.

nido said on May. 29 '07

yeah thats a shame... your like that guy who spoils agood joke.. or see's a magic trick & then starts shoutin out how its done... killin the mood... or the guy that cried wolf... hang on.. no, no thats something else... your like homer when he robs from ned... ive lost it now!

winger said on May. 29 '07

Creative x10

ClimaxDesigns said on May. 29 '07

@spasquini , not cool at all, you knew people where purposely not giving the solution away and you because you feel some moral superiority you felt you had to 'save' the next group who would not get it, I almost had a mind to delete your comment but then it would have broken the flow. @actiondesigner I 100% agree with you and anyone who bothered to read the first line of the description (you know the one that clearly says this is for an 'exhibition' or even 'This logo is eventually going to reveal itself.' Come on, if its not your cup of tea then move on, you even saw Dache and David Airey, give criticism without giving it away (two well respected identity designer on here). So what did you think? Giving the solution away would somehow lift you up in the eyes of others, or are you simply mean spirited in that way? ok enough of the rant, i guess. This is/would have been one of the most discussed/looked at/puzzled over logos here until now, thanks a lot...

raja said on May. 29 '07

I say you delete his comment anyway, Climax.

actiondesigner said on May. 29 '07

I was about to suggest that you could delete the last part of pasquinis comment ...remove the anti- and bring back the climax :-)

nido said on May. 29 '07

dont delete it then.. just to keep the flow... blur out the bit that has the answer lol... it'll make it even more mysterious...

kcox said on May. 29 '07

I got the top line but not the bottom until I read the answer which seems like a problem most people were having. In the end, only using the top line might be the best solution. If you can get the concept with the top, considering the subject matter, wouldn't less be more?

OcularInk said on May. 29 '07

I disagree, I think it needs to have both lines. Keep in mind, the concept suggests that the pieces need to merge together to create the final solution. And just for the record, I got it before dude posted the answer. Haha...shut-up Nido. :-P Simply BRILLIANT!!

ClimaxDesigns said on May. 29 '07

Nah, I'm not going to start sensoring people, only serious misuse or abusive language will be deleted. This just adds up as being a bonehead move...

chanpion said on May. 29 '07

Wise policing Climax. And great work there Action. I printed this out and passed around my peers. It annoyed the hell out of them! Good stuff mate.

mudeth said on May. 30 '07

Hi.. New member; signed up just to comment on this. Nice logo, actiondesigner. I suggest, Climax, that you put a 'SPOILER' warning on spasquini's post. He should've done that himself.

jackg said on May. 30 '07

i was trying to make two different words :s

ClimaxDesigns said on May. 30 '07

"i was trying to make two different words :s" :) Yeah thats what I kept trying to do at first. Welcome aboard Mudeth!

Cris Mccully said on May. 30 '07

Ok, here's a clue if you will use your imagination from up to down you will get the word. For me first time i saw the logo i solved it for just 5 seconds. :)

emesghali said on May. 30 '07

i like the idea. but i agree that the seperation is a little too much for branding purposes. perhaps reducing the spacing more so that its easier to tell or giving away the letters in some cases to make the connection easier.

Hayes Image said on May. 31 '07

@spasquini: not cool man... I figured it out without, looking at the answer, very clever dude!

muku said on May. 31 '07

I figured it out without looking at the bottom line... but then it took me a while to figure out the hell bottom line was, haha. great stuff man.

bjmramage said on May. 31 '07

I kept trying to say "Pulled Apart" but then it hit me what it was. Clever. i like it.

believe said on Jun. 01 '07

I don't understand how so many of you (especially the good designers) didn't see it right away. Come on guys, it really wasn't that hard. The average Joe wouldn't bother with it, so unless the audience is smarter than most of us, the logo probably wouldn't work. Nice text play though.

myoung1982 said on Jun. 01 '07

Took me a few seconds to work this out. Its very clever, but I couldn't see it working. could be interesting to use in jigsaw puzzles branding as you have to join pieces together to get the picture!? nice. :)

Cris Mccully said on Jun. 01 '07

Wanna know the answer is? Well here it is: Note: Don't open it first unless if you really don't know it. (Newbs) http://img528.imageshack.us/img528/4978/232sv6.jpg

xzentrico said on Jun. 02 '07

I could not figure it out myself :( I'm a newb. I only got the first and last two letters. Very cool!

dreamerworx said on Jun. 02 '07

I saw the word but only from the first line, I thought the second was another word :))) Weird huh? :PPPPP

spoiler said on Jun. 06 '07

IT SAYS "PUZZLED" YOU DUMBFUCKS

brandsimplicity said on Jun. 07 '07

GROWN UP!

ManBear said on Jun. 13 '07

very clever!

studiowacho said on Jun. 26 '07

nice i found out in 5s ... feel talented now :D nice toy ...

musashitomoe said on Aug. 06 '07

Wow! :D really cool idea!

raja said on Feb. 24 '08

this deserves a bump (another look)

actiondesigner said on Feb. 25 '08

Thanks raja. Made quite the stir right;-)

raja said on Feb. 25 '08

you need to animate this!

heirophant said on Feb. 25 '08

took me a moment but I see it! awesomeness!

OcularInk said on Feb. 25 '08

I second that bump. Quite the stir indeed, action. What a brilliant design!!

actiondesigner said on Feb. 25 '08

You know ...I have actually ...in theory that is. I did a five frame snapshot when I presented it ...to show the pieces move together About the concept. The first part was the invitation. They would first receive one part. The second part they would receive either upon arrival or later in a second handout. Also ...the businesscard or brochure have both parts. You are abel to put them together yourself. Just place them on top of each other. That is why I think this logo is so successful. Because you would be able to read this whenever you felt like it. They are constructed to fold or overlay each other. The first part of the concept was just to draw attention. Make you puzzle. That is why its so funny to read a lot of the posts. Dont blame them though.

KGB said on Feb. 25 '08

totally badass

Sordoff said on Feb. 27 '08

This is not a bad remark but I saw immediately what it was because this trick was somewhat done about 20 years ago by a very avant garde - but alas not evolved - palm maker which went/goes by the name 'Psion' Their logo was never beautiful but very intriguing. http://www.spencer.nildram.co.uk/

Lawrence Anderson said on Feb. 28 '08

I like it. Got it pretty quick. If you want it to still be puzzling but easier to solve moving the two lines closer together could help.

varpho said on Sep. 17 '08

funny. :) i deciphered the first line immediately, but have been trying to find the hidden message in the second line for a long while...

NeilMcDonald said on Sep. 17 '08

Two floats... WTF! Added a third, brilliant :)

actiondesigner said on Oct. 02 '08

@NeilMcDonald first ..thanks for liking it:) I remember this caused quit the stir when I uploaded it. (read through the comments:)) Must be one of the most looked at "logos" on the pond. And it divided the community into "I like" and "I hate". "I hate" where either people not getting it (taking it personal) or people not seeing it as a "logo". That its not legible or doesnt fit the predefined rules that people may have of what a logo should or should not be. Dont want to go over this again:) This LOGO:) fits the concept it was intended for. :)

NeilMcDonald said on Oct. 02 '08

Well said. And well done for getting it into Tres Logos. Great book. :)

actiondesigner said on Oct. 02 '08

merci:) Not to brag, but waiting for "Los Logos 4" being shipped to me. Got another 7 logos into that one. Very exited