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Despotika

by kosta • Uploaded: Jun. 29 '10
ff5983177f27e9db3a2fc9e59373955a.png
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Description: "Despot" in Serbian is similar to "King". The client asked for a "clever" logo. Work in progress, comments appreciated.

As seen on: logo design portfolio

Status: Work in progress

Commenting: Actively seeking critiques

More from this user:

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raja said on Jun. 29 '10

that is clever...hope the are liking the concept at thumbs view I thought this was going to say 'smile wine' haha
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AlexWende said on Jun. 29 '10

I really like the mark, not sure about the typography for "DESPOTIKA". Maybe looking good on a wine label but the lines are distracting, imho.
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kosta said on Jun. 29 '10

lol @ Raja, these would make beautiful teeth indeed :) Thanks for the comment, the client likes it, we're in layout/type variations phase. Alex, thanks for the comment. I too am not sure about typography, but had to choose from the few typefaces that have proper Cyrillic versions (that are not Russian and that are as similar as possible to their Latin version). Still searching... Justin, thanks for the comment. Initially I tried that, but it turned out that glasses in negative space look weird. Good observation though.
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kosta said on Jun. 29 '10

Out of curiosity, what do you spot first - crown, bottles or glasses?
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OcularInk said on Jun. 29 '10

This is nice. The lines and enclosure only add to making the logo more memorable and unique. The type, in my opinion, fits perfectly. The only thing I might do is close up the space a little bit underneath the mark. P.S. Saw the bottles first.
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mfrank said on Jun. 29 '10

Bottles then the glasses..didn't see the crown until it was mentioned. I agree with OC to make the height of the green box underneath the mark a hair smaller.
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itsgareth said on Jun. 29 '10

Great concept, but not sure on the colours. The white for the bottles gives a dairy/milk vibe in my opinion.
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kosta said on Jun. 29 '10

Thanks for the comments guys. I posted revisions based on your suggestions: mark: http://logopond.com/gallery/detail/108635 layout: http://logopond.com/gallery/detail/108636 Definitely not working well in negative because of the milk vibe... Didn't notice before.
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mfrank said on Jun. 29 '10

I prefer this layout over the other. Also prefer the maroon color.
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vintage_chic said on Jun. 29 '10

^ Agreed on both points. Fantastic concept btw :)
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OcularInk said on Jun. 30 '10

^ ^ Me too. :-)
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kosta said on Jun. 30 '10

Clients reaction was completely opposite regarding layout. Could have guessed... Thanks people :)

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