Rokac by Rokac

Rokac

by Rokac • Uploaded: Jun. 20 '10

1201

Description: Story (symbol): With my new symbol I wanted to describe myself and identify what I do. I'm a tall, a bit slim guy (hence the tall and thin letter "R"). I've added the serifs to emphasize stability, balance that refers not only to my private life but also to my work, my designs. The Face silhouette that appears in the negative space of the letter "R" represents me (Roko) and logos, the faces of the companies.
Type is made from scratch to match the symbol.

As seen on: rokac.com

Status: Client work

Commenting: Actively seeking critiques

Tags: croatia • kerovec • roko • personal • logo

View Swimmers: 42

More from this user:

LOGO POND BOOK

logomotive said on Jun. 20 '10

I like your new mark. Like to see some other options for the type.

JoePrince said on Jun. 20 '10

^I agree completely with Mike. Mark is very nice, but type is not there yet IMO.

alexanderspliid said on Jun. 20 '10

Really like where you are going with this one rokac.

bitencourt said on Jun. 20 '10

Love the mark and the type. Agreee with the guys ^.

nitish.b said on Jun. 20 '10

IMO...the face element of R is great but making the face look away form the type is giving an uneven fell to the logo structure. I dig the concept. how about stacking the type towards the left of the mark?...will that help...maybe the type is right, jus the placement needs a lil shake up...IMO

milou said on Jun. 20 '10

^ Agree with the above, but the mark is awesome Roko. Hope to see yr site soon!

Rokac said on Jun. 20 '10

Mike, Joe, Alex, Breno, Nitish,Milosz Thank you all for your thoughts. Much appreciated. I'm working on the type as we are speaking:) @nitish Great thinking buddy, will try to move the type on the left of the mark. Thanks. @milosz Cheers my friend. Web site coming soon:)

vernics said on Jun. 20 '10

Great Mark Roko (Y)

plantingseeds said on Jun. 20 '10

I think the 'K' is weak and the R (for me) needs to at least hint at the basic shape of the R mark.

dotflo said on Jun. 21 '10

love the mark

gravitart said on Jun. 21 '10

Hi Rokac great mark and I agree with others on the type improvement. I hope the new logo helps to bring you plenty of new business.

Rokac said on Jun. 21 '10

Thanks again guys on your thoughts and support. Working non stop on the new type:) @Anthony I think you're right buddy, "k" is getting too much attention:) @gravitart Thanks for your support mate. To all potential clients: Please wait until I finish with the typography:)

dbunk said on Jun. 21 '10

Love

fanego said on Jun. 21 '10

The "R" is really beautiful. Type needs some attention imo. :)

Rokac said on Jun. 25 '10

Thanks dbunk and fanego:)

Rokac said on Jun. 25 '10

I have updated the type. Made it from scratch and it wouldn't be so pretty:) if grande Mike (Logomotive) haven't helped his advices and support. Thanks again teacher:) Big thanks also to nitish.b for his suggestion. Looks much better this way. Thanks buddy:)

Lecart said on Jun. 28 '10

great new id man! really like it.

Rokac said on Jun. 28 '10

Thanks Lecart. Just finished designing business card. Can't wait to print them:)

AlexWende said on Jun. 28 '10

yup very cool, typography and mark matches perfectly! =)

milou said on Jun. 28 '10

Show us the business cards Roko (:

raja said on Jun. 28 '10

I really like the pencil tip to pencil end graphic you have on rokac.com, that is much stronger conceptually -- at least for me.

myway999 said on Jun. 28 '10

very very nice. i like it:)

Rokac said on Jun. 28 '10

Thanks again guys. @milosz I'll put some pics of cards as soon as they are done:) @Raja Thanks for your thoughts. But don't do this to me, I'm still trying to figure out how to tell him that he's being replaced:-) Btw a friend of mine made this for fun: Kinda cool:) http://www.screencast.com/t/YzQ5MmJmYmE

logomotive said on Jun. 28 '10

Really nice work Roko.

Rokac said on Jun. 28 '10

Thanks again Mike:)

logomotive said on Jun. 28 '10

Anytime my friend. In fact this would make a nice typeface, very original.

Rokac said on Jun. 29 '10

Cheers Mike. To tell you the truth I was thinking about that and it would present a great challenge and satisfaction for me. Time is not on my side but I'll definitely put it on my "to do" list:)

dotflo said on Aug. 05 '10

hey the new type is great, cheers

Rokac said on Aug. 06 '10

Thanks Florin. At the moment I'm working on a typeface based on the "Rokac" type. Hard work I have to admit:) My respect to all typeface designers out there.

lundeja said on Sep. 29 '10

Think this is great

Pierro said on Sep. 29 '10

This came out nice.

Rokac said on Sep. 29 '10

Thanks a lot Jared and Pierro.

tass said on Nov. 17 '10

i really don't know how did i miss this one. great work! i like how the face is also involved in the k letter, really really nice!

Rokac said on Nov. 17 '10

Much appreciated Alex:)

Please login/register to make a comment, registration is easy, signup

LogoPond

Rokac

Logopond Book V1 - PreSale Now!