Nail It

by Logomotive • Uploaded: Jun. 05 '10 - Gallerized: Jun. '14

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Description: N mark created for a construction Co.
Status: Unused proposal
Viewed: 15232
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Lets Discuss

Art Machine Jun. 05 '10

You literally nailed it :)

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AlexWende Jun. 06 '10

wow, another masterpiece :)

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logomotive Jun. 06 '10

Thanks guys, and thank God for serifs.

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JoePrince Jun. 06 '10

%5Elol Mike. Nice concept, middle bar seems too thick though IMO.

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logomotive Jun. 06 '10

well it's suppose to represent a board. if it's too perfect not sure the average audience would get it and just see an N. But yeah it is slightly wider than normal.

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logomotive Jun. 06 '10

When your designing a logo sometimes you have to think more for the target audience than designing for designers. If this was intended for a designers school or such I probably would not have even made the cuts.

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JoePrince Jun. 06 '10

Valid point Mike, noted.

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vld Jun. 06 '10

I think it's great! :)

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nido Jun. 06 '10

no way you couldve screwed this one mate.. %3B)

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logomotive Jun. 06 '10

*Thanks VLD *Is cool Joe.*@ Nav ha,.. very witty.

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rudy hurtado Jun. 06 '10

Beautiful Mike, Strong!

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Mikeymike Jun. 06 '10

real sweet. strong simple but to the design point on this mark. really like it.

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itsgareth Jun. 07 '10

So did ya nail it or were they planks?

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oronoz ® Jun. 07 '10

This is fantastic man!!

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OcularInk Jun. 07 '10

Darn spankin' clever man.

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ethereal Jun. 10 '10

Smart solution, Mike, well played.

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logomotive Jun. 10 '10

thanks for the comments..

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dotflo Jun. 25 '10

great work as usual

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JF Jun. 27 '10

I like that you're being creative with the type placement...but really, I think it was much cleaner the way it was previously. The eye ends up trying to read the words first, rather than taking in the whole shape. The cleverness of the 'n' is then an afterthought, perhaps lost in the shuffle.

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logomotive Jun. 27 '10

I agree about it being cleaner. I think too many times though designers get caught up in the clevernes of a logo and forget one of the most important parts of logo design, The Name of the Co. That's equally as important, especially to a new audience.

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JoePrince Jun. 27 '10

%5EI agree with JF here Mike. It was more visually appealing the other way. The placement of the type seems irregular and uncomfortable now IMO.

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logomotive Jun. 27 '10

I don't know, I just feel that this way one would remember the name more than the actual concept itself. Don't you agree that it's all about the name and not the idea?I would think the name to be more important and the N as an afterthought anyhow.

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epsilon Jun. 27 '10

Don't get it the wrong way, but this now looks like it came out of a web banner editor. Probably due to excessive italicization. I realize that the idea is to keep storkes in the letters horizontal, but this just looks odd and clunky.

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logomotive Jun. 27 '10

%5EYa'll are right, I'm just experimenting right now.so Thanks for input.

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logomotive Jul. 05 '10

Updated as per Anthony's suggestion of a round.??

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itsgareth Jul. 05 '10

I preferred it the way you had it originally dude, without the type in the mark, just nice and simple.

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logomotive Jul. 05 '10

Thanks Gareth, really thanks. The mark says it all but need the type to work with it :)))

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logomotive Oct. 03 '11

I took out the %22Round%22 Gareth:)

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midgar May. 24 '12

damn, that`s clever!

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logomotive Jun. 29 '12

Thanks Husac and Midgar.

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rivington design house Nov. 02 '14

It's always amazing what clients don;t choose.

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