Foehn & Hirsch Brand Identity
by imjustcreative • Uploaded: May. 17 '10 - Gallerized: Aug. '11
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Description:
A significant rebrand for Foehn & Hirsch, an electronics brand supplying mostly consumer electronics, LCD's, DVD's etc. Sold exclusively via http://Ebuyer.com. I have compiled a comprehensive identity process article for this brand identity rebrand.
As seen on:
http://imjustcreative.com/brand-identity-process-f
Status:
Client work
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%5Eagreed great breakdown of your process
ReplyGallery material imo. Great mark
ReplyAgreed, this is just lovely.
Reply%5EAgree with everyone, just beautiful.
ReplyNice detail work, ampersand is great!
ReplyMan, how do you find the time to go into such detail with your process? Thanks for sharing. :%5ED
ReplyVery nice.
ReplyWhat Kevin said. Btw, really nice outcome.
ReplyReally nice.**Though the F%26H squared definitely looks like some well-known brand... anyone knows what I'm thinking about?
Replysuch a great design process - thanks for sharing. and the ampersand is really unique!
ReplyFollow-up to my earlier comment - it probably was %22H%26R Block%22:http://www.hrblock.com logo that I was thinking about.
ReplyLove reading about your process Graham...sic work brother!
ReplyThe first thing I thought of was H%26R Block.
Replylove the mark! (typo in second line of explanation though:/)
Replyactually unless it's my computer, there's a couple
ReplyJust read the write up on this...great treatment on the ampersand. The outcome shows an incredibly focused creative process, as well as amazing restraint. I agree with Mr. Jones, gallery material.
ReplySimple but solid. Really nice.
Replydeserving of all its praise.
ReplyNice work on the ampersand! Quite a quality!*But the solution with a simple square I find very weak in comparism.*Its too exchangable IMHO. And the ampersand on the other side falls a bit short in profiling. I would hardly have noticed your refinings on it, if I hadn't read your process report. Maybe it should used standing on its own somehow instead - as the mark that it is (its now a 'hidden mark'). However... congrats for gallery! :)
ReplyVery nice. Already makes their products look 100 times more professional.
ReplyVery comprehensive design process! Good work!
ReplyRebranding as opposed to developing a new logo I find is 10 times harder. The stress in place is unbelievable. Great work.
ReplyGreat! I love it!
ReplyAbsolutely outstanding typographic work, and a truly thought out and well-designed outcome. Very few designers take this kind of meticulous approach to typography and it is very refreshing to see. Sure the square is used in design fairly often (heck i've got two of them in my showcase), but you have to understand that this is a typographic logo and the block is only used to highlight that. The square isn't a concept (h%26r block being one of the few that could claim that theirs IS) and shouldn't bee seen as such. You'd be better looking at it as a different cut of the font family instead of seeing it as a block. Again, stunning professional work my friend.
Replysuper clear work here!
ReplyThat is the definition of true logo design! Great work
ReplyNice work, in my opinion it works better like a law firm logo.
Replyclean and solid. like!
Replygreat graham
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