Apple & Eveby imjustcreative • Uploaded: May. 16 '10
Description: Identity for a ladies consulting agency focusing on style advice for women. Workshops how appearance can get you customers, how to exploit woman’s curves to your advantage (all from a woman’s point of view). Challenge to not fall foul of the infamous 'Apple' identity. A lone women, Eve, just sitting down. Subtle reference to a fetal position to give it that 'soft natural' feel. An element of independence, but without too much bravado or dominance. Possibly a position of thought and reflection but also confidence. Interesting challenge to create a naked form that does not alienate or offend, but creates just the right feel and association to the natural biblical aspect, but not hiding the female form completely.
As seen on: http://imjustcreative.com/logo-design-portfolio/
Status: Client work
Commenting: Not seeking critique, comments fine