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SouthTex Branding

by bartodell • Uploaded: May. 08 '07
160d30ea63b0845e9eed7d6d494886cf.png
2017

Description: South-Tex Treaters Inc. was founded in 1986 for the primary purpose of providing contract gas treating services and equipment. They wanted a somewhat enviro-friendly image. So I combined the 2 companies images to create the new mark with a enviro-friendly feel.

Status: Nothing set

Commenting: Not seeking critique, comments fine

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mcdseven said on May. 08 '07

hey Senterbrands...very nice work. Just love the mark and the hard mixing of the two colours. Typography is good aswell but that the same weight used for both Southhex and renewables? If it is I would use lighter weight...best mark I have seen up here in a while...well done.
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kosta said on May. 08 '07

Very nice indeed!
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bpotstra said on May. 08 '07

I have to agree with mcdseven. If the font were a lighter weight for "renewables" it would allow SOUTHTEX to pull more gravity. Right now, the balance is a bit off. That said, the mark is stellar! Maybe if that white space in the green leaf portion were curved a bit, it would provide a more natural feel, emphasizing the fact that it is a leaf... Brian
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senterbrands said on May. 08 '07

In this case both words had to have the same impact. So the SouthTex portion is only slighty thicker for that reason. The mark in my opinion was to be somewhat subtle so that it would not look so cliche as the other logos in the oil and gas industry. The Renewables logo is actually for the division of the company that takes unusual items and turns them into alternative fuels. The process is quite interesting.
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logomotive said on May. 08 '07

Bart, your GREEEAT! especially at the overlapping marks, that seems to be your magic amongst other stuff of course but I really like this mark a lot., good stuff bro.
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OcularInk said on May. 08 '07

Very cool. Nice work, Bart.
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senterbrands said on May. 08 '07

Thanks for the comments guys. I replaced the image with both brands as it provides more depth to the concept of both divisions working together to help with the environment friendly company values.

OMNI said on May. 12 '07

I love the simplicity in this logo. And I'm a sucker for overlay effect. There's something sometimes Designers forget, that is that simple yet strong shapes are eye catching and easy to remember.
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nido said on May. 12 '07

hey omni, long time, how are ya mate?
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senterbrands said on May. 13 '07

Thanks OMNI! I agree with NIDO where have you been?

OMNI said on Jun. 21 '07

Hi! well, I was off cause I didn't have anything interesting to post.. ha! But I'm back with some stuff

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