by florisvoorveld • Uploaded: Apr. 12 '10
Gallerized Apr. '10 16aecf4eb419bd73200666a27aa33aad.png

Description: wip

Status: Work in progress

Commenting: Actively seeking critiques

More from this user:

helvetic brands said on Apr. 12 '10

Might work better for Denmark due to the cross proportions ;^)

JoePrince said on Apr. 12 '10

It's neat, but not sure I would have read it without the description...

m1sternoname said on Apr. 12 '10

I'm thinking of using the S for a mark. The showcases version is very conceptual but very nice for branding imo (think bc, letterhead, envelope etc)

Type08 said on Apr. 12 '10

Unfortunately, I think David has a point here, especially if you decide to go with the one S only as a mark...

m1sternoname said on Apr. 12 '10

Well, I think as a European (or anywhere outside Switzerland for that matter) you might have doubts, but when you'd see this in the middle of Switzerland I don't think anybody is going to think it's the flag of denmark

devey said on Apr. 12 '10

I read it right away... great idea.

andreiu said on Apr. 12 '10

looks more like Denmark to me.

aillet said on Apr. 12 '10

worth1000.com? Good luck, I like this style.

Bitencourt said on Apr. 12 '10

Yeah Floris, really good to read. I read Swiss instantly. But i agree with the denmark flag issue. The proportion isnt swiss... anyway, great work! Congrats!

midlandmagic said on Apr. 12 '10

Spot on. I read it instantly at thumbnail size - fool proof.

milou said on Apr. 12 '10

I don't know if I will read it as swiss without the title, because (ok I must admit) my fault that I've looked at the title first. Erase my memory to that moment and give me one more chance! Anyway, I think this is a nice piece of work, and it's legible enough.

raja said on Apr. 12 '10

you are a master of swiss design

mcdseven said on Apr. 12 '10

s would look well as a mark.

pjmaster said on Apr. 12 '10

Yeah, it is very difficult to read. When I read the title I instantly found that in the shape. Otherwise, it took me time to read...

brandclay said on Apr. 12 '10

i read it no problem

krinimal said on Apr. 12 '10

It took me a milli second to read it.. Thats it! I think its quite legible.

m1sternoname said on Apr. 13 '10

thank you all for the kind words :)

pierro said on Apr. 13 '10

wow...this is clever man.

chopeh said on Apr. 13 '10

Love it.. But I see Denmark.

rob-rob-rob said on Apr. 13 '10


Mad Skimo said on Apr. 13 '10

i read it at first fight! but i have to admit this is for designers eyes

myway999 said on Apr. 13 '10

cool work. congrats!

franzisko777 said on Apr. 13 '10

Love this logo, smart! elegant!

ru_ferret said on Apr. 13 '10

wow, very interesting idea!

Logo Design Monster said on Apr. 14 '10

I read it too at thumbnail size. Clever design.

momentaries said on Apr. 18 '10

I read it instantly, I would hate to see it change. Brilliant.

hanuman shakti said on Apr. 21 '10

great one, I read it....good legibility and readability

SteveG said on Apr. 23 '10

Yep, got it straight away. It's everything I love about logo design. Excellent job.

JF said on Apr. 23 '10

Read it as 'SWISS' immediately, even before reading the title. Great branding potential; involves the reader, pulls them in. Nice work, m1sternoname.

desdecero said on Apr. 27 '10

Yeah a masterpiece..!

Kliment said on May. 21 '10

I like ;)

mabu said on Jun. 21 '10

Denmark! Lovely constructed.

markmir said on Sep. 11 '10


m1sternoname said on Sep. 13 '10

Thanks Mark

JF said on Feb. 11 '11

I keep coming back to this one; it's beautiful. So clean and elegant, very memorable.

chanpion said on Aug. 30 '11

Amazing! Absolutely amazing. Perfect symmetry and execution.

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