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Logotype

by helvetic brands • Uploaded: Apr. 12 '10
e11902b2c586e681aea809d4c0619029.png
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Description: Bespoke typography for
تمكين. Work in progress.
See the latin version here .

As seen on: http://www.helveticbrands.ch

Status: Client work

Commenting: Not seeking critique, comments fine

Tags: helvetic • brands • helveticbrands

More from this user:

178

helvetic brands said on Apr. 12 '10

Here are the two versions side by side as seen on the helvetic brands daily on twitter !http://www.helveticbrands.ch/images/tmkeentype.png!
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nido said on Apr. 12 '10

maybe apply some of the rounded edges you have on "tmkeen" to the arabic version... thats if you are considering using that for the logo too?...
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nido said on Apr. 12 '10

oh wait... i think you have... have you?... hard to tell... i need glasses...
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helvetic brands said on Apr. 12 '10

Thanks for the taking the time to comment nido, it is appreciated. Indeed they both have the same identical rounded edges. Common elements can be seen in the top right of the Kaph and the crossbar of the T for example.
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nido said on Apr. 12 '10

im impressed with your mentioning "kaph"... tell me... how much Arabic did you know prior to this if any... and how much did you study of it during the process?
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helvetic brands said on Apr. 13 '10

During my time in art college we had the opportunity of having access to typography workshops, in which Arabic and Cyrillic alphabets where the main focus. There are some truly fascinating things to be found outside of the Latin alphabet.
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Hayes Image said on Apr. 13 '10

Although I can't read this version (as a language), I find it far more aesthetically pleasing as a graphical mark than its latin counterpart.
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helvetic brands said on Apr. 22 '10

Thanks Josh.

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