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Ogun steels

by seerowunni • Uploaded: Apr. 06 '10
Gallerized Apr. '10 03e7c94f89c6d7f1f77e1cca09419c9d.png
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Description: Molten Steel. It’s where Ogun Steels begins its magic. And just why it was the right and inevitable choice for the new corporate logo of Ogun.

Warm colors superimposed on a black backdrop imparts depth to the logo symbol besides easily communicate the story of Ogun Steels.

Created uniquely for Ogun, the typeface perfectly complements the logo symbol with its geometrical design and thickness, rendering it the characteristic
‘steel finish.’

Together, the logo symbol and the typeface form a powerful signature for Ogun Steels, giving it a stunning brand presence.

Status: Client work

Commenting: Actively seeking critiques

Tags: steelogun

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guylabbe said on Apr. 07 '10

I pretty much like it.

m1sternoname said on Apr. 07 '10

image this embroided on a suite, everybody will think something went wrong with the stitching

nitish.b said on Apr. 07 '10

the mark imagery instantly remained me of iron...is steel also proceed the say way?

epsilon said on Apr. 07 '10

Agree with Anthony. I am also curious how "warm colors superimposed on a black backdrop" would look in black on white version, e.g. in a fax header.

alexanderspliid said on Apr. 07 '10

I see possibilities for this concept. The drop could be thicken'd a lot. So it would work when scaled down. And try to minimize the use of gradients and drop shadows. With some work, it might actually fit the description.

Mad Skimo said on Apr. 07 '10

you really know how to sell a logo!

cerise said on Apr. 07 '10

I love the drip.

gary said on Apr. 07 '10

it quit similar to this, what do you think?
http://www.logomoose.com/?s=oil

alterego said on Apr. 07 '10

yep

alterego said on Apr. 07 '10

maybe Alen has to say something :)

alterego said on Apr. 07 '10

Unni ,,welcome to ooty... nice to meet you :)

gary said on Apr. 07 '10

calm down, climaxdesign, it just a comment which might help to improve the logo (maybe its look really good in b/w or mono color version).
For "why there seems to be a double standard on some logos and not others." That's really objective, but we can't denied it did happen. :P
For me, a good logo is not only based on design, colour, concept & creativity, it include how the logo works on different collaterals like poster, advertisement etc. And the most important, it sell. :)

theartistt said on Apr. 07 '10

I think it is perfect. The gradient is nice to enrich the poring of molten steel. I don't see a drop shadow. I like the glow, too. Most people in this forum add their logos in what would be their ultimate presentation if at all possible. Nothing wrong with that. And I would think a logo designer would be able to envision this in black & white without any difficulty.

epsilon said on Apr. 07 '10

@climax - I have nothing against the gradients in general, except that if this indeed is a logo for an actual foundry, do you not think it's a bit too playful and over-designed? The same goes for the choice of the type - it's nice, but I don't think it works for a foundry.

By the way, remember how there was a thread in forums regarding fluffed up pseudo logo explanations? I think the description of this particular logo is an example of that.

Lecart said on Apr. 08 '10

^ i kinda agree, now that epsilon mentioned it, i think the type (though quite nicely crafted) is way too 'modern' for a foundry. i like the gradient, but the outer glow which i can barely see is unnecessary.

gary said on Apr. 08 '10

^For the glowing part, i think seerowunni is just put the logo in a background (with glowing) to post it here. Its just like most of the logo in logopond which with gradient or glowing effect background.

damaraputra said on Apr. 08 '10

i just wanna ask for you guys. is it true using gradient for logo just for amateur? thanks

mcdseven said on Apr. 08 '10

^yes it will also make you want to use Microsoft paint. Just kidding. Of course its not, everything (style trend) used on this site is relevant, its how it is used and executed. For gradients and blending, check out how Bigoodis uses it, he is quite the master.


Type08 said on Apr. 08 '10

@ Gary and Stylesh: nah, clear to go, all good...

jonnyd said on Apr. 08 '10

Option 1

Ok heres my thoughts moving forward. True comments above regards grads but this aint an issue we can't resolve.

Strip away glow and its looking print friendly already. loose the orange to yellow grad inside (gun barrell - no pun intended) and go with an solid rich amber col inside. with drip vector as a separate shape use a solid yellow for this. At the point of the colour break add a few points to amber vector shape (gun barrell) and pull these points down like a 'tonge shape' just enough to trick your eye and visually lead you down in to solid yellow drip... and Roberts your fathers brother.

jonnyd said on Apr. 08 '10

Option 2

What about loosing the 'g' and use the mark instead here. then you will need to 'big up' that dirp and make it into an obvious desender. I can then see your type coloured red to help it read... might not work but just another thought.

cerise said on Apr. 08 '10

I haven't read everyones comments fully but I think the drip is pretty damn cool and I can imagine this working in black and white.

james said on Apr. 08 '10

I think gradients have their place, often they give more depth to web based logos in my opinion.

I like the mark, the glow i think gives the impression of intense heat...the type isn't industrial enough for my liking in the particular job though...don't get me wrong, i like the type, but don't think it suits the industry.

tabithakristen said on Apr. 08 '10

I like this.
Only one small nitpick, the spacing between the 'O' and the 'g'. It looks a little crowded there.

Jonnyd said on Apr. 08 '10

Looking at this logo a second time I don't like how 'steels' is just placed on bottom right in space left available. It looks unconsidered and unbalanced and have to agree with other comments on to much spacing here.

I also definately feel the iconic nature of 'molten steel drip' is not distinctive enough or true to this process. Even though it makes the logo look stylish it represents 'honey' in it's delicate form rather than capturing a raw industrial process. I think it could work if thickened up. Remember friends it's not what looks good, it's what looks right!

OcularInk said on Apr. 08 '10

I don't have a problem with the gradients or glows as this would transfer just fine into black and white ( @climax Fogra's showcatcher logo can definitely work in black and white. It might need to rely on outlines or solid shapes with a white stroke breaking up each section, but it can work ). I do have a problem that there are many many other logos (in similar industries) that use this same concept. Some with similar executions. Anyone else?

milou said on Apr. 08 '10

^ agreed, for example mentioned oil logo at logomoose.

Type08 said on Apr. 08 '10

@ Milo Tha Padawan: that one's mine and I said it's a go! :) If we compare molten steel with the oil drop we can easily connect this with all the drop-themed logos out there, being water, honey, milk, wine or any other liquid as a core... :)

milou said on Apr. 08 '10

@ Alen Tha Midi-chlorian Master, I knew it was yours sorry for not mentioning your name, but I went for short and substantial message there :)

Type08 said on Apr. 08 '10

LOOL

OcularInk said on Apr. 08 '10

Gotcha Anthony. Definitely not saying the gradient is well done, but it doesn't bother me either. Regarding the other similar logos, I just know I've seen this concept of something pouring out of a letter many a times now. I'm so tired of seeing so many similar logo concepts over and over again. And there seems to be more and more logo designers beginning to except it due to all the people that say there's nothing original anymore...bunch of bologna!! I really think more research needs to be done. If something like this came up in my research, I'd automatically throw the idea out and work on another direction. Just seems like the easy way out these days. @seerowunni I apologize for ranting in your thread.

epsilon said on Apr. 08 '10

Ok, how about some logos of real world steelmakers?

!http://www.identityworks.com/reviews/2002/Aceralia__26080.gif!

!http://www.identityworks.com/reviews/2002/arcelor.gif!

!http://www.identityworks.com/reviews/2007/ArcelorMittal_160.gif!

!http://www.identityworks.com/also_noted/Usiminas_170.gif! (2009 version)

!http://www.identityworks.com/also_noted/usiminas_old_120.gif! (older version)

!http://www.identityworks.com/reviews/2002/Arbed.gif!

!http://www.identityworks.com/reviews/2002/Usinor.gif!

I am not saying these are necessarily good logos. I am saying that _this_ is a state of affairs in the industry, wihch is as conservative and as unglamorous as it gets. This state of affairs in turn drives the expectations for company identities. You put a cute pokemon on a logo or fancy type perfectly complimenting a gradient honey drop, all other boys in the yard will laugh at you :)

I bet this is a made-up logo for a fictional company.

myway999 said on Apr. 08 '10

GLOW! GLOW! GLOW! mate, there is too much of it: gradients, glow, different kerning...sorry, but this is no corporate, no, no, no. Revising it here and there will get you to the perfect one. And as an advice. Print it, mate, print it :p

p.s: if this was client's wish and he dreamed that this should be the ONE, you're the man:)

logomotive said on Apr. 08 '10

I disagree about the type complimenting the mark(angles are doing this), IMO it's competing, and why the black negative space in the counters?

nido said on Apr. 08 '10

maybe a totaly different image is appearing on my screen to what you guys are seeing... the "shock & horror" being expressed here seems so misplaced...

btw seerowunni... excellent work...

logomotive said on Apr. 08 '10

Nido, need some contacts?

logoboom said on Apr. 08 '10

I have to agree with nido. Everything discussed here is purely subjective in my opinion. I don't see any major breakdown of fundamental design principles. Just a subjective expression. And I like it (which means absolutely nothing).

andreiu said on Apr. 08 '10

I'm sorry, but I agree with Anthony when talking about that gradient. Don't ask me why (cause I really don't know why), but for some reason something about that gradient feels wrong IMO.

raja said on Apr. 08 '10

seerowunni, try not to listen too much to people that tell you how things should be done, if someone can't make their point in a sentence or two, they are probably just trying too hard

logomotive said on Apr. 08 '10

So am I the only one seeing Black in the counters?

logomotive said on Apr. 08 '10

BTW guys there is a green flag for critique?

Chad Sanderson said on Apr. 08 '10

I have no problem with it, but Mike is right. There is black in the counters.

mcdseven said on Apr. 08 '10

hey guys, have a look and a read of this

http://www.designboom.com/weblog/cat/8/view/7439/saffron-brand-consultants-litro.html

I think they are quite similar (in terms of the logo application) the Litro works in all applications, I think this one could also. My only gripe with this logo is the positioning of the 'steels'.

nido said on Apr. 08 '10

"So am I the only one seeing Black in the counters?"

I have no idea what a counter even is... other than what the dude in my local store hands my smokes over... and some one employed to... well.. just count...

logoboom said on Apr. 08 '10

The counters on the o and g are black instead of see through to the gradient.

richardbaird said on Apr. 08 '10

It's interesting that mcdseven brought up Litro, I really hate the gradients on that particular logo but its real world applications are stunning! So maybe in isolation it seems restrictive but takes on life in say an illuminated sign etc.

Type08 said on Apr. 08 '10

http://logopond.com/gallery/detail/46728

Chad Sanderson said on Apr. 08 '10

@Anthony. It's the insides of the o and g. Logoboom said it already. http://desktoppub.about.com/cs/typeanatomy/g/counter.htm

They're all black.

logomotive said on Apr. 08 '10

or here http://www.logomotive.net/terminology-of-a-letterform/

logomotive said on Apr. 08 '10

Take it into PS use color picker if one does not see. It will matter in print.

tabithakristen said on Apr. 08 '10

I also see the black in the counters. It's really distracting.

rvnd said on Apr. 23 '10

I really like the mark - it caught my eye on a page full of logos.

But what's with the word 'steels"? ... and unfortunately I'm not a fan of the ogun typeface - it looks all out of whack. Sorry.

Mikael said on May. 01 '10

I haven't read all the comments but in my opinion [except the glow n gradient which are fine for me if it works in plain b/w too, 'tho i'm a gradient hater when it's up to logos] the molten steel drop would definitely disappear in smaller sizes and this should be taken in consideration too. In addition to that the type treatment is seems a bit strange for my tastes as well.

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